Create Possibilities: Drive Your Creator Journey

You have the tools–now what will you do with them and where will they take you? 

In our last newsletter, we focused on setting you up for success with key resources to help you grow. This month, we want to take it one step further and empower you to hop in the driver’s seat with those learnings, grab the wheel, and drive your creator journey. 

So, where do you want to go? Maybe you want to take your newsletters to the next level? Or see how creators like Jetta Bates and Caleb Gardner are driving their journeys? If you’re not sure yet, that’s okay too! We’re here to help you navigate every step of the way and fuel your process with inspiration on what’s possible. 

Just in case you missed our last edition, this newsletter is designed to support all your content creation needs. Be sure to let us know what you’d like to see covered in upcoming issues and if you have any questions or feedback below!

Need a Thought Starter?

Thinking of content for your next post can be hard. Check out these suggested prompts and use them as inspiration for your next post.

Share a tip you have for discussing or negotiating salary. #LinkedInForCreators 

How do you prioritize self-care and mental health in your professional life? #LinkedInForCreators

How can leaders create a more positive and happy workplace culture? #LinkedInForCreators (International Happiness Day - March 20)

Featured Posts

Posting high-quality content is one of the best tools you have to reach people outside of your network and grow your audience. Here are some stand-out posts to draw inspiration from.

Why this post works: 

👉 Meagan addresses a popular, cultural event that many people are talking about. 

👉 She makes a point that is universally relevant to people across industries: Good things take time.

👉 She provides succinct examples that back up her point.

👉 She ends on an inspirational note: It’s never too late to make your dreams happen.

👉 She adds relevant hashtags.

👉 She includes a photo that perfectly captures the central example of her post.

Why this post works:

👉 Morgan’s first sentence grabs your attention: “This is your sign…”

👉 She debunks a common myth in the job market.

👉 She backs up her point with a statistic and her own lived experience.

👉 She includes relevant hashtags.

👉 She created a quote graphic of her own words that increases the likelihood of sharing.

What’s New

We’re always thinking up new ways to help you grow with product updates–here’s the latest!

Launch of LinkedIn collaborative articles

Collaborative articles are finally here! So, what exactly are they? Here’s everything you need to know. 👇

LinkedIn collaborative articles begin as AI-powered conversation starters. While they’re developed with our editorial team, they aren't fully complete without real perspectives from people like you. By adding and sharing your own ideas, examples, and personal experiences, you’ll help create a space for our community to come together and improve ideas around work questions we all face every day.

With collaborative articles, contributors can reach new audiences and give back by helping over 900 million members find answers to commonly asked questions. They’ll also be able to earn our new Community Top Voices badge which is granted when they become one of the most insightful contributors for a particular skill.

We're rolling out invites to experts on LinkedIn to be among the first to share knowledge in an all new way. While invites continue to roll-out for contribution access, all members on LinkedIn will be able to explore and find collaborative articles to browse through, as well as mark them as insightful here: LinkedIn Skill Pages: Overview | LinkedIn.

Looking for more information? We've got you covered! Check out our help article here for more details.

LinkedIn Podcast Academy

Have you ever thought about starting your own podcast? The best place to start is by getting inspiration from people who are doing it well.

To help podcasters go from broadcasters to community builders, we recently introduced The LinkedIn Podcast Academy to give creators helpful resources, opportunities, and further expand our commitment to audio. While this round of the pilot cohort has already been selected, we encourage you to listen to the podcasts in the program for inspiration.

Another great aspect of the program is that hosts and listeners can continue the conversation beyond the show, connecting with hosts and fellow fans directly on LinkedIn. If this sounds like something you’re into, just follow the Podcast hosts and tune in to see how other creators are bringing their podcasts to life. 

Want to get involved in the future? Let us know here!

Feature Highlights

Consider this recommended tool to engage your audience and grow your following.

Newsletters

Whether you post about a recurring topic or dive into a variety of subjects, Newsletters allow you to consistently grow your subscriber base and deeply connect with your audience.

You can even drive people to your Newsletter from other platforms like your social channels and website with a one-click subscribe URL and embeddable button. Just copy your customized link or embeddable button and paste it wherever you want to promote your Newsletter.  

Check out this best-in-class example, “Inside the Creator Economy" by Jim Louderback and here’s why it works:

• Add insightful commentary: Each Newsletter article you publish will automatically be a post on your feed. To maximize engagement, Jim Louderback gives his followers a summary of his article and encourages them to engage by putting their thoughts in the comments. 
• Post on a consistent schedule: He begins each edition with “This week” to let his audience know that they can expect to see something new every week.  
• Be timely & relevant: Each weekly newsletter edition focuses on news and trends within the creator economy, making it a timely topic that is relevant to his target audience.
• Make it easy to read: The use of short paragraphs and clear headings makes it easy for readers to skim and digest. 
• Include consistent branding: “Inside the Creator Economy” maintains consistent branding elements within its header, such as: color scheme, typography, and logo. This all helps reinforce his brand identity and makes the newsletter easily recognizable.

Know someone who’d be interested in this newsletter? We’d love it if you shared it with them. 

Tell us which thought-starters and featured posts you found most useful. Are there any specific topics you’d like to see us touch on in upcoming issues? Let us know by replying in the comments ⬇️