Creating Commercials That Matter

Creating Commercials That Matter

Ron Owens Ron Owens

Ron Owens

Chief Executive Officer at Phame Marketing, Inc. / Blue Ocean Marketing Strategies For The Infinite Game.

Published Aug 28, 2017
+ Follow

Creating content relevant content is important to every marketer. In today's fast paced market place capturing peoples attention and getting them to take action is a challenge. An effective message provides the Zero Moment of Truth. The Zero moment of Truth is that Ah-Ha moment when something clicks, it's the answer to the question.

The Best television, radio, outdoor and online ads create Micro Moments that lead to the ZMOT. Listed below are the 5 Micro Moments that are necessary to achieve the ZMOT.

5 Key Micro Moments

  • I want to Watch
  • I want to Know
  • I want to Go
  • I want to Do
  • I want to Buy

I suggest that these Micro Moments be used to measure the strength of your message.The more of these Micro Moments you satisfy in your messaging the more effective your content will be.


To view or add a comment, sign in

More articles by this author

See all

Insights from the community

Others also viewed

Explore topics