Driscoll's Rosé Berries™ #RoséAllDay

Frances Dillard

Brand Strategist | Product Innovation | Global Executive | Board Member

Published Jun 12, 2019

The social media catchphrase #RoséAllDay has transcended the wine industry to symbolize a chic and chillin' lifestyle that's about the sweeter moments in life. Driscoll's has now captured this millennial mindset by introducing a sweet summer flavor called Rosé Berries™ that is part of a limited collection.

The Flavor? The Rosé Berry has a smooth silky creamy texture that delivers a sweet peachy flavor paired with a soft floral finish. Only the Finest Berries™ is Driscoll's brand promise and this new addition delivers beyond a wow flavor.

But How? Nicknamed Driscoll’s Joy Makers, a team of agronomists, breeders, sensory analysts, plant health scientists and entomologists, research and develop proprietary varieties through traditional breeding methods – no GMOs. Each proprietary variety takes years to perfect and each promises a delightful eating experience. The Joy Makers always elevate the flavor.

Where to Buy? Quantity is limited, so hurry. Click HERE for more info on where to buy...plus, one more introduction...the Sweetest Batch™ another yummy limited edition.

A Handful of the Media Buzz!

Today: The World's Prettiest Berries are Here

People: You Can Now Buy Rosé-Flavored Strawberries and Raspberries

FoodNetwork TV: Rosé Strawberries and Raspberries Now Exist

Food & Wine: Rosé Berries Are Here for the Summer, Thanks to Driscoll's

GMA: Attention, rosé fans: These new blush strawberries just hit the produce aisle

Pop Sugar: I'm Sorry, Did You Just Tell Me I Can Now Purchase Rosé-Flavored Berries?!

CookingLight: Drop Everything: Rosé Strawberries and Raspberries Just Arrived

Refinery29: Forget Cotton Candy Grapes, Rosé Berries Are The New Fruit Of The Summer

Thrillest: Driscoll's New Rosé-Flavored Berries Are Light & Floral Just Like the Wine

Kitchn: Rosé Berries Are Going to Be the Trendiest Fruit of the Summer

Pure Wow: There’s a New Varietal of Strawberry Inspired by Rosé—and It Actually Sounds Delicious