Effective Messaging Drives Marketing Success

As your organization tackles new or ongoing marketing, messaging, communications, outreach and retention initiatives this year, here are some important facts to remember.

Content Reigns Over Format

Social, digital and mobile platforms are surpassing some traditional media in “eyeballs”. However, don’t knee-jerk your marketing to focus only on social. Successful organizations first prioritize audiences, develop core messages and then determine the best tactics to meet their objectives.

Weak Messaging and Clutter Destroy Awareness and Response

When messaging is vague, too complex and sporadic, stakeholders can’t comprehend what you are trying to say. Clear, concise, consistent and coordinated language cuts through the clutter and helps all of your marketing efforts get heard.

Explain How You Help Solve a Stakeholder Problem

Messaging and copy have to address the audience’s needs. Don’t just list your own virtues; inform each audience how you help them succeed.

Three-year Shelf Life

If it’s been three or more years since a marketing communications audit was conducted, your materials are no longer optimized for today’s marketplace.

Next Steps

Success starts with knowing where you are today and where you need to go tomorrow. Contact us to get the ball rolling with a comprehensive evaluation of your current marketing program as well as revisiting goals, strategies, messaging, opportunities and tactics. You’ll be glad you did.

Richard Abels of the Abels Communication Company. For more information, visit us at www.AbelsComm.com, e-mail [email protected] or call (303) 779-6292.