Fantastic clients and where to find them

The question which I get asked mostly by aspiring freelancers is "how do you find clients?". That’s not a very helpful question. Instead the question must be "How might your clients find you?".

These are the 3 things which I did and worked for me:

1. Make your presence

Create and maintain updated portfolios in global design communities such as Dribbble, Behance and DeviantArt. Update your social media profiles on Instagram, Facebook and LinkedIn. Most importantly create a website with SEO.

2. Build your style

Having a unique style is how you standout from the rest. For example if you practice a particular style such as designing minimal logos and become known for it, there's a fair chance for your work to be found by a client who wants to get a minimal logo designed.

3. Specialize in one or two main areas.

In the beginning we get carried away to work in many design sectors. But too many specialties might scare away the client who's looking for a designer specialised in a specific area. For example if you want to buy a good pair of sports shoes, you will go to a sportswear shop rather than a general store. Specializing in one or two complementary sectors will build your experience as well as your brand.

These three strategies have helped me to build a successful freelance design career.

If you find this helpful, please like and share.

Happy freelancing!

--

#freelance #design #designer #clients #findclients #logo #style #brand #specialise #presence #create #struggles #freelancelife #freelancer #life #questions #success