Hey Mr. CEO, did you get my email?
Hays Waldrop
Founder IHES | We Make Healthcare Smarter and Better Connected! | Host of Healthcare HotShots | Co-Host of PowerSupply Podcast | Visit IDNResearch.com
"I tried calling the CEO, but his assistant said he wouldn't meet with me." "I sent the CEO multiple emails, but he never responded!" "Our marketing department spent thousands of dollars on these slick giveaways to prospective CEOs and not one, not one, ever called us back!"
Does this sound familiar? It sure does to me... I have been hearing these stories for the last 15 years. So I decided to reach out to the CEOs that I work with and conduct a survey of how a hospital CEO spends their time.
I surveyed 50 Hospital CEOs, all of whom are a part of IHES.
A few interesting takeaways:
* CEOs attend 30 Meetings a week or 1,400 meetings a year.
* CEOs get 40 pieces of mail a week or nearly 2,000 pieces per year
* CEOs get over 750 emails per week or over 38,000 emails per year.
* CEOs work an average of 56 hours a week or over 2,400 hours per year.
More so than ever, Hospital Executive are highly focused and pushed to complete the many complex tasks required for success in the "new normal." Attempting to get their time is difficult. If you are a company that has high-end solutions for hospitals, your sales, and marketing efforts must match up closely and directly impact the hospital's strategies around clinical, financial or operational improvement.
I would love to hear your thoughts about this topic. If you would like to see the complete survey, send me a note about you and your company, and I will be happy to share.
Regards,
Hays Waldrop
Founder and President IHES & CPES & CSCE
Click HERE to schedule a call to discuss
Owner, Cardio-Beat Imaging, Inc.
6yMulti tasking, sign of the times.
Marketing Specialist at Vestia Personal Wealth Advisors
7yYou know Philip A. Patterson, FACHE, I really don't have bad experiences communicating with a CEO of a company. I have rules and this will sound familiar to you. If it is business, reach out during business hours, if it is personal reach out early before the work day begins. Evenings are typically reserved for family time. On a business inquiry, people in sales typically only think about themselves, and as the article states, a person with the responsibility of being the Chief of a company has a lot of concerns that are bigger than the sales person's ego. When I reach out to business owners or decision makers in a company, I approach it with the intention of trying to help in some way. I try to solve a problem. In my opinion a CEO is the easiest to approach in this way because they have a ton of problems. I also have the understanding that just because someone doesn't answer my call or e-mail immediately does not mean they won't, and I usually get a reply once the to do list says it is time. Great article by the way!