How To Unlock Your Unfair Competitive Advantage
Think about this...
Your competitor offers kitting services and what do you do? You offer kitting services. Another decides to add value through engineering capabilities and what do you do? You too offer engineering capabilities.
The next thing you know, you wake up one day and your business has become a “me too” rather than a “follow me” leader that prospects, customers … the market is drawn to.
As Jeremy Lagomarsino, Executive VP of Business Development and Strategy at Berlin Packaging says,
“There is a lot of sameness out there in the world, but I think a lot of the sameness is self inflicted.”
Why Should I Do Business With You?
Your customers are asking this question everyday. And many don’t see a difference between your business and the other alternatives knocking on their door.
What makes you:
- Different?
- Unique?
- Special?
- Unexpected?
- Uncommon?
- Unusual?
- Distinctive?
- Worthy?
Why should I do business with you?
Unlock Your Unfair Competitive Advantage
In our third podcast with Andrew Berlin Chairman and CEO of Berlin Packaging, I ask him and Jeremy Lagomarsino to unlock how they have created their innovative value proposition that stands alone in the industry and acts as a magnet for customers, suppliers, and partners.
It seems kind of provocative and audacious to say that we can help our customers increase their sales. Yet we know we can.
As Andrew points out at the very end of the episode - what’s discussed in these 28 minutes is not theory. It’s very real. During the last 10 years, during the worst recession of our lifetime, Berlin Packaging - implementing what they openly share here, has been able to achieve a 22.6% compounded annual growth rate in an industry that’s grown only about 2% a year.
Tired of being commoditized? Then take the insights Andrew and Jeremy share in this episode to unlock your unfair competitive advantage.
Listen To The Episode & Download The Transcript
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About Innovate For The Future.FM
Imagine having a two-and-a-half hour conversation with some of the greatest leaders and innovators on the planet - 30 minutes at a time. Each Monday you'll be served a new episode to actively listen, absorb, and immerse yourself as Dirk Beveridge interviews leaders from distribution and beyond who are innovating and changing the way business is done. The Innovative Distributor™ framework serves as the context for each CEO series of five podcast episodes. Occasional one-off bonus interviews will also be published.
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9yWell said Todd!
Podcast Producer @ Graybar | Marketing Communications, Business Innovation
9yIf you're focused on the customer and on how you can add to their bottom line and reduce expenses, you don't need to spend too much time worrying about the competition.