An Innovative Incorporation Of Machine Learning And Artificial Intelligence In YouTube

Life without Internet is unimaginable these days. And why won’t it be, the internet is the source of news and events that are running all around us. And apart from the usage ranking, we can consider browsing through youtube being in the 4th- 5th position in our daily life activity. Youtube is the provider of not only entertainment but also news and broadcasts trending activity from across the nation. It also stands as the base for many working professionals these days.

A brief motion to AI and Machine Learning

With development and modernisation, AI and Machine Learning is a hot topic in many notions. AI as in Artificial Intelligence is the spectrum used in today’s technology, we can see it in phones or cars. Machine Learning also plays an important role as Artificial Intelligence does. Artificial Intelligence is simply the representation of human intelligence in a computer processor form.

It might have been programmed by a human but it works wonders. It is perfect and accurate in its performance and works much faster and in a swift manner. While on the other hand Machine Learning is the structure based on algorithms and statistics, it is generally the process which helps a system to work relying on some inferences and patterns without being explicitly programmed.

Implementation of AI and Machine Learning in Youtube

As already discussed above youtube these days has become one of the most logged in account owned by Google. From youngsters to old age, people are taking youtube as a platform for earning money. As it was said it not only provides entertainment but also creates content for entertainment thus making a base for earning money. 

Millions of people remain logged in to youtube daily for many purposes such as for studying purpose or for teaching purposes. In Simple language, youtube helps with our daily life. And since it has started making people career out, hence AI along with ML has been introduced in youtube thus making it more efficient and sustainable. Let us have a look into the many ways AI and ML are used via youtube.

#1. Responsive search ads built with Artificial Intelligence

A responsive search is an advertising tool now streamlined by the Google marketing platform. The program asks advertisers to submit anywhere between three and fifteen different creative ad layouts and several meta-descriptions of Google's advertising database. Google then uses its collected data to determine which advertisement is autonomously correct for the use of AI for each particular instance of the collection. 

#2. Removes offensive or objectionable content

If any objectionable or offensive is being uploaded on youtube that can create some copyright issue or it might be the content itself, which might be objectionable, with the implementation of AI and ML it helps down the up-loader as well as the viewer to avoid such a situation.  

#3. Variety of new effects in Youtube 

The content creator gets the opportunity of video editing to some extent via youtube. YouTube has introduced a variety of special effects which is the most suitable music videos editing and uploading.

Youtube is a working platform for many opportunists these days, the implementation of AI and Machine Learning really helped out many working professionals as well as Youtube viewers. So it is indeed an innovative implementation.  

#4. Youtube’s Up Next feature

If you've ever used youtube's "up next" feature, you'll benefit from artificial intelligence. As the dataset on YouTube is constantly changing, as its users upload videos every minute, AI requires its referral engine to be different from Netflix's recommendation engine. It has to be able to handle real-time recommendations, while new data is added continuously by users. 

The solution is a two-part system. The first one is candidate generation where the algorithm evaluates the Youtube history of the user and the other one is the ranking system that allows a score to each video. 

#5. Youtube Relevant Thumbnails

If a user most often sees a female lead feature, then the thumbnails shown for each viewing option will prominently feature a female character. If a user is more ready for a show/movie with animals in them, the animals will be featured on the thumbnail. Well, if two people are searching for the same show, they may be shown two completely different thumbnail photos based on their personal preference. 

#6. Youtube Relevant Ads

What types of ads you see on youtube is totally dependent on the user’s activity. Google's AI algorithm uses machine learning to look at what we search for, and invest those data when we search. 

Here are some factors that decide the ad you see are as follows:

• Information like your age limit and gender in your Google account
• The types of websites you visit and mobile app activity
• The websites and apps you've visited are related to businesses that advertise with Google
• Information we get about you from partners
• Other activities on Google services, such as Google advertising

This makes it easier for marketing companies to point out entire groups of people having similar interests and target ads to a much smaller, more focused demographic. Through the use of artificial intelligence (AI) companies are spending less time advertising for people who are not interested in their products and more time getting content in front of the people who are most likely to What is selling is very high, resulting in a return on investment (ROI).

Therefore, targeted marketing campaigns can facilitate optimal brand exposure to the consumer using artificial intelligence.