🅷🅾🆆 🅲🅰🅽 🅻🅸🅽🅺🅴🅳🅸🅽 🅷🅴🅻🅿 🅰🅲🅲🅾🆄🅽🆃🆂 🅶🆁🅾🆆?

𝙇𝙞𝙣𝙠𝙚𝙙𝙄𝙣 has approximately 700 million users spread over 200 countries. 180 million of these users are senior influencers in their organizations. So, how can you use LinkedIn to help you build your accounts? 𝐂𝐎𝐍𝐍𝐄𝐂𝐓𝐈𝐎𝐍!

Without using cold outreach methods, LinkedIn allows you to engage with these people and start meaningful dialogues. LinkedIn makes it simple to do research and collect information about your consumers. You will be able to utilize this information to establish yourself as a thought leader by sharing articles and blog posts relevant to your target audience through intelligent participation.

LinkedIn may be quite useful in helping you increase your accounts. But, before you start making connection requests, follow these three steps to make your account ready for success.

𝟹 𝚂𝚝𝚎𝚙𝚜 𝚝𝚘 𝙶𝚎𝚝𝚝𝚒𝚗𝚐 𝚂𝚝𝚊𝚛𝚝𝚎𝚍 𝚠𝚒𝚝𝚑 𝙻𝚒𝚗𝚔𝚎𝚍𝙸𝚗 𝚏𝚘𝚛 𝙰𝚌𝚌𝚘𝚞𝚗𝚝 𝙶𝚛𝚘𝚠𝚝𝚑:

Step 1: Make contact with decision-makers.

Begin by deciding which accounts you wish to expand and mapping them on LinkedIn. After that, identify the decision-makers with whom you wish to communicate. Don't disregard LinkedIn best practices; start by introducing yourself or writing a nice comment on a post or article; pitching your products and services right away will irritate others.

Also, if you include a unique note – emphasize the work your firm is already doing with their account – your connection requests are more likely to be approved. Remember that if the initial request isn't accepted, LinkedIn won't let you submit another one for three weeks.

Step 2: After Connecting, Follow Up

Send a follow-up message to someone who connects with you on LinkedIn, thanking them for accepting your request.

This is an excellent opportunity to make a good first impression. Introduce yourself once more and express your gratitude that they have joined your network. Mention that you are the account manager and the previous work your organization has done with their firm.

Try differentiating yourself by sending anything other than a written thank you note through text; instead, send a quick video or audio message that may be sent to individuals once you've made the first connection.

Step 3: Interact with others

When it comes to developing meaningful conversations with your new contacts, you have a few alternatives.

𝘊𝘰𝘮𝘮𝘦𝘯𝘵

Commenting on posts is the simplest method to participate. Avoid trite remarks like "nice post" to keep the interaction real. Instead, be precise about what you enjoyed about the piece and how it applies to you.

𝘋𝘪𝘴𝘵𝘳𝘪𝘣𝘶𝘵𝘦 𝘙𝘦𝘭𝘦𝘷𝘢𝘯𝘵 𝘊𝘰𝘯𝘵𝘦𝘯𝘵

LinkedIn is a business-to-business website where members actively seek industry-related material. Sharing relevant articles, how-to, and list-style posts is an excellent approach to expand your audience and inspire interaction. Keep your company goals in mind and publish information that is relevant to your audience.

𝘚𝘢𝘭𝘦𝘴 𝘕𝘢𝘷𝘪𝘨𝘢𝘵𝘰𝘳 𝘰𝘯 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯

Ensuring all of your account managers have LinkedIn Sales Navigator is a vital first step. This will help you to keep track of your clients and connections more simply.

The LinkedIn sales navigator makes it simple to communicate with your target audience. There are three options to select from depending on the size of your business (Professional, Team, & Enterprise).

The sales navigator grants you access to the broader LinkedIn network, enhanced lead and company search options, stored leads, and email messaging rights. You can also set up personalized notifications to notify you when one of your clients makes the news or receives a new round of funding. Sales Navigator also works with CRMs such as Salesforce and HubSpot.

These three steps may appear easy, but when followed correctly, they will lead to development and engagement on LinkedIn.