Maintaining Relevance

To be relevant today - we need to differentiate our product/service offering and be competitive to add value. We have to stay ahead of our customers, validate assumptions, and guide them to the next stage. Think of ambiguity as part of the challenge to remain relevant - get comfortable with the unknown, it's a reality in today's fast changing world.

Our capacity to adapt is getting harder due to the speed of change brought on by technology and market forces. Speed is now a driver that can disrupt businesses quickly......the ability to look around the corner or envision competitive forces is now a desired skill set to remain relevant.

Part of the process of remaining relevant is to address change with clients, many will not know their company is on the verge of being market stale or stagnant. Older, non-cloud technology is not a tenable solution, getting clients to the cloud is only a first step to get better, more timely information and insightful decisions.

Additionally, finding market gaps (where can we automate, use AI) will be as important as running the business due to the never ending changes in the business environment. Key information, less noise with more intelligent cloud system reporting will start to address where the gap opportunities exist. Those who embrace and deliver on market gaps will be leaders and continue to be market relevant.