The MAS Glow Up

When MAS started in a Brooklyn apartment 15 years ago, our female founders of color set out to kick ass and take names in a male-dominated industry. And wow: That. They. Did. MAS Event + Design has serviced many of the most influential companies in the world: Google, YouTube, SoftBank, Verizon, Dell, PayPal, and Southwest Airlines, to name a few. And we've picked up enough industry accolades to make us blush - from BizBash's Best Product Launch of the Decade honors, to scoring a coveted spot on AdAge's Best Places to Work list, to an esteemed Clio Award (it’s so shiny). It's been a wild ride, and we've loved every minute of it.

Wait - does that sound like we're closing shop? SHIT. Sorry about that—we're not going anywhere. Today, we're launching the new MAS.

In the past, we've been a little shy about putting too much of our own personality out there in the world—we've always preferred to be the magic behind the curtain. But let's be honest - it's the year 2022, we've all been through the ringer, and it's more than okay to show off your authentic self. So... we're doing it. 💅

Call me by our name

We were born into this world as MAS Event + Design. But starting today, just call us MAS. It's not only a little bit easier to say, but it's also more appropriate given our expanded disciplines. Our clients no longer come to us for just 'events'—we're a full-service experience agency. Big ideas? Got ’em. Strategic planning? Into it. Innovative tech? That’s our jam. Design and production? You betcha. Physical and digital? Mmmhmm. Taking your brilliant brand, product, or service and shaping an emotional experience for the masses? You just met your new best friend. 👯

We didn't just go to the courthouse and file a name change though—we've got a new brand platform from head to toe...

Promises, promises

That's our new brand promise right there. It's always been part of our DNA, but now we're screaming it out loud. Clients come to MAS because they want big, bold, creative thinking—and we promise that we'll continue bringing that emotional 🔥 to all our work.

Our big, fluffy pillow

Look at that thing! Yeah—we got an extreme makeover. Our new logo mark is loud and proud, just like us. It's also so plush and squishy that we affectionally call it the pillow. We could go into a full blown case study on the background of its design, but we've got clients to service. The pillow, and an entirely new MAS visual identity, will be rolling out in all our brand materials. If you're itching to see more, you should probably book a capes pitch with us. 💁

Feel something more

The MAS ethos is all about emotion. Making people FEEL something. And after 15 years of bringing it, we feel confident in saying that we can help you feel something more. From surprise to inspiration to community, bringing the feels is our specialty. And what better way to show that off than with a 70 second video?

Discover More MAS

This is just a tiny taste of everything that’s new with MAS. But there's so much more to share! Like our new brand values, where we commit ourselves to being gutsy, holding nothing back, staying hungry, getting emotional, and keeping good company. Or our new website—which actually, you should check out. It's a great showcase of who we are and what we do, and you'll get to see some of the amazing new work that we've brought to life. Plus everyone got some sweet new headshots. 📸

If you're feeling these new MAS vibes, get in touch and let’s hang—we love swapping delicious recipes and great playlists. And on the work side of things, we can get you on the books for a First Date with MAS (our very unique approach to a capabilities session tailored to your brand). Send us an email or slide into our DMs (as they say), and let’s get to know each other a little better.