Metaverse & Facebook Ads. It's here

Hello again!

If hearing the word "Metaverse" and "Augmented Reality" gets your heart rate racing then this article is perfect for you.

We will try to normalize it and give you the latest news, so you can stay updated and take control. 

Breathing can return to its relaxed state.

Small spoiler. 

There is a final surprise that you will love. It seems that Christmas is not over....

Augmented reality is already a fact and all the energy and resources are being put into making the Metaverse a reality as soon as possible (although it will take years of development).

As you can imagine, the incursion of the Metaverse will mean a change in human behavior and our way of relating to each other.

Therefore, it also implies new opportunities for digital marketing and advertisers. Above all, for Facebook Ads, which is the incumbent company.

Any evolution requires adaptation. 

Those who adapt better and faster are the ones who are better positioned and get the most benefits.

As a reminder and to finish tying up loose ends... 98% of the revenues generated by Facebook correspond to the sale of advertising space and related activities.

We understand the importance of this trend, don't we?

So given the opportunity, let's take a look at Zuckerberg's plans.

#1 Roadmap

Facebook is already testing augmented reality in ad spaces to continue to nurture its learning and evolution.

Patience, these tests as are always starting in the United States with some accounts.

It may take a few years before they reach Europe (which also has greater regulatory and privacy restrictions).

Even so, 3 phases are estimated for 2022:

1. For the first month an alpha phase of testing with augmented reality and advertising is being launched.
2. For the second month a more advanced beta phase is being launched.
3. The goal is that by the third quarter they want to have it properly working in test phase.

#2 Platform and testing

Yes, we already know that if the test is done in the United States it is out of our reach for the moment....

Allow yourself to slightly quicken your breath again.

We can start testing effects and see the functionalities of the platform. Also in a demo phase.

Sparkhub is our name. And here we will provide you with the access link (you can go there after finishing reading).

https://www.facebook.com/sparkarhub/dashboard/  

Spark AR Studio has the tools you need to create and share immersive experiences on Facebook, Instagram and more. Where we are defined a clear step by step and even tutorials for using the tool.

What functionalities does it allow us to.

→ Create our own effects and share them. We will even have the probability of making collaborations.

→ Control of the main metrics.

Mainly these are divided into 2:

1) Interaction.

Impressions, screenshots, how many times it has been opened, how many times it has been saved or shared and even the use that users may have made of it.

2) Audience.

Basically we can control at a macro level the demographic profile. Gender, age, countries and main cities and languages.

→ Gallery. 

The perfect source to explore the creations of other creators and get inspired.

Our own Ads library.

→ Competitions.

If you are creative, and you are very interested in this topic you even have challenges where prizes of up to $50.000 are awarded to the winners.

The terms and conditions are perfectly explained, as well as the rules of participation.

As we said before, they are putting all the resources and energy to implement this project as soon as possible. 

This is a clear example that promotion and spreading the use is in their interest.

#3 Free course

We didn't forget about you! Here is your surprise.

https://sparkarcertification.facebookblueprint.com/student/catalog  

Free 4.5 hours online course with certificate to learn augmented reality through Spark.

It's time to expand your knowledge and competence with Spark AR. Distinguish your skills as a creator, be a pioneer and adapt.

Did we mention that you get a certificate from Facebook?

Yes, this training is currently only available in English. 

If you liked the theme of the newsletter and would like to stay informed, please let us know.

In any case, we recommend you to stay tuned.

See you in the next one!