NFTs Were Invented 10 Years Ago This Week! Looking Back At Their Evolution and Future Outlook (#176 - 5 May 2024)

NFTs Were Invented 10 Years Ago This Week! Looking Back At Their Evolution and Future Outlook (#176 - 5 May 2024)

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The web3 ecosystem experienced a significant milestone this week, with the 10th anniversary of the very first NFT. 

On May 3rd, 2014, years before crypto surged into mainstream consciousness, Kevin McCoy minted his pioneering non-fungible token, named “Quantum,” which features a pixelated, pulsating octagon in vivid, fluorescent colors. 

McCoy and fellow programmer Anil Dash had been experimenting with an early blockchain known as NameCoin, and the pair were later able to register the looping “Quantum” on the nascent platform, referring to it at the time as “monetized graphics.”

“Quantum” eventually sold for US$1.47m during the height of the NFT boom in 2021 at a controversial Sotheby’s auction. 

Source: Sotheby’s

To understand how NFTs evolved from a single looping image to an almost US$70b market cap globally, it’s important to start from the beginning. 

Non-fungible tokens (NFTs) are unique and, as their name implies, not fungible. 

These tokens use the properties of blockchain technology to facilitate more transparent and enforceable scarcity of a digital asset by allowing that scarcity to be easily verified and its ownership transferable. 

For instance, a Bitcoin is a fungible asset as it is equivalent to any other Bitcoin.

Or, in the non-digital world, a $5 bill is equivalent to any other $5 bill.

However, a non-fungible tradable token is unique and can be mathematically proven using blockchain technology.

If you’re looking for examples, CryptoKitties, built on the Ethereum blockchain, is an excellent place to start and an early example of a successful NFT.

Source: CryptoKitties

The game allowed users to buy and ‘breed’ virtual cats, each with unique properties.

When launched, CryptoKitties became so popular that they represented 25% of the traffic on the Ethereum network, which resulted in a bit of congestion

In the non-digital world, we have a vast array of non-fungible goods.

Your house or a piece of art you made will likely be non-fungible.

After all, your house or a painting you made is unique; no duplicates exist. 

The sports memorabilia industry, an industry estimated to be worth over US$5 billion a year, is a good example, with people collecting not only scarce items, like jerseys worn by certain players, but more widely available, but still rare, collectibles, like rookie sports cards

If you grew up in the 90s playing with Magic: the Gathering and Pokemon cards, some of those cards are now worth thousands of dollars.

In many ways, the CryptoKitties NFTs are no different from other traditional physical or digital card sets, whether they’re a set of basketball cards, a deck of Magic the Gathering, or an old set of Pokémon cards. 

In each case, the cards provide value to their owner and are tradable with other card collectors. 

Unfortunately, in traditional centralized systems, the issuer of the cards may be tempted to debase the cards’ value.

For example, they could sell many copies of a highly prized card, thereby deflating the price and making the item less rare and valuable. 

But nonfungible tokens on the blockchain can solve this problem, as they provide several specific attributes:

  • Tradability: Allows NFTs to be traded on various marketplaces in the same way that you can sell your baseball card at a card fair or your painting on Craigslist or eBay. 

  • Traceability: Allows you to ensure that the NFT you want to buy is authentic. 

  • Immutability: Allows hard coding of certain variables that will ensure its uniqueness. For example, it can be programmed so that only 1,000 pieces of a particular video game skin will ever be produced.

  • Interoperability: Allows NFTs to move quickly across platforms so they don’t get “stuck” in any particular game or ecosystem. Instead, they can be safely transferred to someone’s digital wallet or a marketplace.

  • Liquidity: Brings more interest and capital to the asset, ultimately allowing the ecosystem to be healthier. 

  • Standardization: This is crucial, as it allows us to set up standards that all NFTs use, thus enabling most of the benefits listed above.

There is no doubt that NFTs hit the mainstream towards the end of 2017 with the launch of the cute digital cats we discussed earlier, CryptoKitties.

However, several experiments had already been taking place before CryptoKitties, like colored coins on the Bitcoin network and CryptoPunks, a set of 10,000 unique collectible characters, each with their proof of ownership on the Ethereum blockchain.

The pivotal moment for the NFT ecosystem happened in early 2021 when the NFT industry exploded. Weekly NFT trade volumes on January 1, 2021 were less than US$10 million in total before climbing to almost US$200 million only six weeks later, with the number of users increasing as well, skyrocketing from under 25,000 in early January to over 500,000 only a couple of weeks later. 

A few things of note happened in that period: the image of a meme of an animated flying cat with a Pop-Tart body leaving a rainbow trail in its wake was sold for just under US$600,000, and a painting by the enigmatic Banksy was digitized and transformed into an NFT before being burned down. 

Even former Twitter CEO Jack Dorsey muscled his way into the action, selling his first tweet as an NFT for US$2.5 million at a charity auction.

The catalyzing moment, meanwhile, was in March 2021, when a piece of digital art by the artist Beeple set a record for digital artwork in a sale at Christie’s, with the JPEG auctioned off for US$69.3m.

Dubbed “Everydays – The First 5000 Days”, the piece is a montage-like mosaic of all the images that Beeple had been posting online since 2007. 

Source: Christie's

What is unique in all these cases is that the art is digitally native. 

Unlike traditional art, where the original is on canvas, and there are digital copies, here the original is digital, and whilst we can make unlimited digital copies or even physical reproductions of that piece, there is one that is the original NFT. 

Another significant development was the incredible growth in popularity of NBA Top Shot, which launched in late 2020 but gained mainstream popularity in early 2021. 

NBA Top Shot became an incredible success story, emerging as the most popular NFT collection, attracting the highest number of users whilst almost singlehandedly steering NFTs into the mainstream, generating US$230m in sales.

The basic idea of NBA Top Shot is that users can build and compile their basketball highlights collection, purchase a digital pack of 10–15-second random moments from real-world games, and get a cross between a TV reel and a traditional sports card.

Source: NBA Top Shot

What gives these “moments” value is that Top Shot rests on the same foundation that gives a Bitcoin value: scarcity. 

For instance, Top Shot highlights can range from thousands of digital copies to only one digital copy. The process behind acquiring a Top Shot pack is like going to an actual brick-and-mortar store to buy a new pair of limited-edition sneakers, with users “lining up” in a digital queue; the “first come, first served” principle reigns supreme. Once a collection sells out, that’s it. Whilst a Top Shot pack could typically go for as low as $9, these packs frequently and quickly sold out. 

The 2021-2022 period also saw the rise of NFT avatars and the profile picture (PFP) craze, with the aforementioned CryptoPunks popularizing the concept of owning an NFT as a profile picture in the web3 space. 

Source: CryptoPunks

The emergence of a similar collection in Bored Ape Yacht Club only drove the NFT space to new heights, with the collection being boosted in popularity by several celebrity endorsers as well as tie-ins with notable brands.

Source: Bored Ape Yacht Club

CryptoPunks and Bored Ape Yacht Club played such a significant role in the development of NFTs that I covered them in their own separate issue of my newsletter, which you can read here

Over the past few years, we have seen many innovative developments in this space, and several established brands have been dipping their toes into NFTs, from luxury designers to professional sports leagues.

Source: Dolce & Gabbana

Source:

But since its peak in late 2021-early 2022, the NFT market has experienced a notable decline, with trading volumes falling from almost US$25b to under $US12b over one year.

Source: DappRadar

But despite this slowdown, NFTs continue to occupy a significant portion of the active web3 space, accounting for 37% of unique active wallets in the DApp ecosystem. 

Much of this activity used to take place on the Ethereum blockchain but has since shifted towards other chains like Solana or Polygon or even the Bitcoin network, which began to make its mark with the launch of the new BRC20 standard in early 2023, contributing to a surge in NFT-related volumes.

Source: The Block

The past year has also seen a shift in marketplace dominance, with OpenSea, long the leading platform for NFT sales, being overtaken by Blur.

Source: The Block

As we’ve seen, whilst the early days of NFT experimentation and most applications so far have been for collectibles or gaming, the NFT space has quite a lot of potential and still has significant room for innovation.

We’re really at the beginning of the NFT revolution, and we’re already seeing many everyday items offered as NFTs, from concert tickets and songs to birth certificates and land titles via tokenized real-world assets (RWAs)

Will be very fascinating to see what the next decade of NFT innovation will bring.

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Henri Arslanian is the co-founder and managing partner of Nine Blocks Capital Management, an institutional-grade hedge fund focused exclusively on digital assets, with a market-neutral crypto fund focused on generating alpha from inefficiencies in crypto markets using relative value, arbitrage, and quantitative strategies. 

Henri was previously a partner and global crypto leader at PwC. In that role, he advised many of the world’s leading crypto exchanges, investors, financial institutions, and tech firms on their crypto initiatives and numerous governments, regulators, and central banks on crypto regulatory and policy matters.

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NFTs have definitely made their mark in the digital space Henri Arslanian, and it's changing how we view and value art and other assets

Stefano Passarello

Accountant and Tax expert | Crypto Tax Specialist | Board Member | Co-founder of The Kapuhala Longevity Retreats

4mo

Congrats on your 10 years of inventiveness💫! The progress NTTs have made in such a short period of time is incredible. In what ways has the NTT ecosystem changed in the last ten years Henri Arslanian ?

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Wow, it's incredible to see how far NFTs have come in just a decade! From their humble beginnings to now shaping the digital landscape, it's truly remarkable. As someone deeply invested in the crypto space, I'm always fascinated by the evolution of technologies like NFTs and how they're transforming various industries. And speaking of transformation, ACX International seems like a game-changer for crypto compliance and customer support. In a rapidly evolving market, having a trusted partner like ACX to ensure compliance and provide top-notch support can make all the difference. It's refreshing to see innovation not just in the products themselves, but also in the infrastructure supporting them. Thanks for sharing this insightful post and introducing us to ACX International. Can't wait to learn more about how they're shaping the future of crypto!

Benjamin van der Lande

Founder & CMO HenriPay - Serial Entrepreneur

4mo

Celebrating the NFT milestone! Exciting journey ahead. How do you envision NFTs shaping the future of digital ownership and creativity?

Maurice Weber

#1 In Payment Solutions and Software Development

4mo

Cool milestone! Excited to learn more about NFT history and where they're headed. What's your take on their future impact?

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