One Amazing Thing About ActionIQ with Jack Cochran

Get your sneak peek at the most amazing features from the world's top MarTech and CX platforms.

Many brands waste tons of media spend sending offers to customers who have already converted, and a solution to minimize this is surely top of mind for marketers out there that want to maximize the efficiency and effectiveness of their marketing efforts.

Welcome to One Amazing About ActionIQ. Today, host Greg Kihlstrom welcomes Jack Cochran, Director of Solution Consulting at ActionIQ to the show and he will be sharing one amazing thing with us today: dynamic media suppressions.

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About Jack Cochran

After spending nearly a decade as a customer, Jack made the transition to presales in 2013, giving him a unique dual perspective on business strategies. With now over 20 years of experience, Jack has proven expertise in helping customers unlock value for their organizations and coaching other presales professionals to do the same. At ActionIQ, he manages a team of Solutions Consultants who support brands like M&T Bank, DoorDash, Conde Nast, SONY to harness their customer data via the CDP, deploy sophisticated use cases across the customer lifecycle and power measurable business outcomes.

Resources

ActionIQ website: https://www.actioniq.com

The One Amazing Thing with Greg Kihlström website: https://agilebrandguide.com/the-agile-brand-podcasts/one-amazing-thing-about-with-greg-kihlstrom/

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Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

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