A Personal Brand is Not Optional: One Truth & Five Outcomes
Andrea L. Enright
Can't Explain What You Do? I Get It || 20 Yrs, Brand Messaging || Establish Your Voice || Helping Coaches Be Brave & Bloom || I'll Distill Your Cornfield into a Shot o Whiskey || Podcast Host @ PermissionToBeHuman.live
TRUTH: A Killer LinkedIn Profile is NOT Optional
And if you're trying to.....
--Get Leads
--Retain An Audience
--Build Authority
--Find Yes's
--Enhance Satisfaction
--Offer Value
--Build Engagement
--Receive an Invitation for a Board Seat
--Get Promoted
These things........
--Commenting
--Networking events
--Webinars
--Pods
--Really good DMs
--Personal stories
--Tarot cards
--Daily posting
--Weekly posting
--A Sales Navigator subscription
--A skywriter
--Lead magnets
........are FAR LESS EFFECTIVE.....without a Killer Profile
It's a home base for people. When they visit your profile, they want to think: "Wow. SHe knows what she's talking about. AND.... I feel seen. I feel understood. She seems human and original. I'd like to talk to her."
Want OUTCOMES? I have them.
After working with me on their profile...
--A fractional CMO got a year long contract....
--A tech consultant was selected as a high-level advisor (for his ideal clients!)....
--An entrepreneur got three podcast invites.....
--A legal tech maven got his power back.....
--A woman in banking was chosen for a board seat......
--An HR Professional successfully abandoned the job she hated and built a personal brand for a new path....
******I can write your profile, position you for thought leadership--AND ensure you don't spend your life on social media.****
Wouldn't that be an effing relief?
Those, my friend, are OUTCOMES.
When it comes to a personal brand, DIY doesn't work.
There is simply NO WAY you can see yourself clearly enough.
Sign up here for a LinkedIn LoveFest.
Meow.
Speaker | Training F250 Leaders in Science & Tech | Helping You Stay On Point | Tell 'Stories that Stick' w/ Confidence that Captivates. Become a top 5% Leader in Exec Comms.
8moAndrea L. Enright I love the term HOME BASE - so true! Great post! I just updated mine a bit ago, hopefully it's doing its job lol
Helping #fintech companies double their revenue on LinkedIn | Content strategist and vinyl record collector 😏| Founder @ Anabasis LLC
8moLove the outcomes of the outcomes that you list here, Andrea L. Enright. Killer new profile pic!
Small business owner in the trades l Provide second chances for those impacted by the criminal justice system l Compassion + Faith
8moAnd you helped point my way to a new career and contributed majorly to the college marketing courses I teach!! But this all pales in comparison to the new hat you're sporting...
Scale Your Impact and Income w/o Sacrificing Your Sanity ⭐️ Business Growth Strategist for Coaches 🌱 Scalable Genius Method™ 🎙️ Podcaster 🤝 Co-Founder GEM Networking Community
9moThis is the big takeaway that hits you right between the eyes: All those activities we do on LinkedIn "are FAR LESS EFFECTIVE.....without a Killer Profile"
Providing Powerful Competitive Intelligence to C-suite Executives Making Mission-Critical Decisions | Servicing CSOs, CMOs, Brand Managers & CI Leaders Across Multiple Industries | Keynote Speaker & CI Fellow
9moAndrea L. Enright, Excellent post! I know at one point I got help with my profile and it has made an impact. I'm sure you bring an independent, objective perspective that draws on your many years of expertise on this topic. For those seeking help, clearly, Andrea would be a valuable resource!