Salvation on a shoestring?
$100,000 is a drop in the ocean when it comes to building a business. All the more so if that business seeks to offer an alternative to the world’s top packaging material. Yet Fionnuala Quin, founder and CEO of Kelpy, has shown that – with a budget of only five figures – it’s possible to convert some of the least valuable seaweed biomass on the planet into polymers that can be used instead of plastics. Cynics might dismiss her idealistic approach as typical of many of the startups emerging in the seaweed sector, but there’s no question that she’s made an impressive start as she seeks to reduce the plastic problem while uplifting coastal communities – and particularly the women in them – around the world.
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