Sharpen Your Pencils (& Skills)—Summer School With Skilljar Is in Session 📝

If it feels like this year just got kicked off with H1 planning and somehow your calendar is zooming toward July, you're not alone. What better time to slow down, pick up some new skills, and recharge to enter the rest of the year on a high note?

That's just what inspired Skilljar's new webinar series—Summer Sessions—where we'll bring top-tier marketing strategies to all aspects of your training program.

After all, there's a ton education leaders can borrow from marketers to improve the perception, engagement, and success of their programs. With no further ado, let's give you a quick sizzle reel of what you can get with one sign-up (hint: 3 summer sessions—whether you want to attend live or just grab the recordings).

Learn from Marketing-Minded Training Leaders in our 3-Part Summer Series 📚✨

You'll hear from industry pros, as well as get unique takes from our own marketing team. Each session will give you tips & tricks in less than 60 minutes—with valuable perspectives and actionable advice to help you make the most of your training programs.

Skilljar’s own marketing team will lead a trio of summer sessions—highlighting some of the best external training pros from Reltio, LinkedIn, AuditBoard, and FloQast. With one click, you can attend them all—or just one and get the rest on-demand. Ready to jump into our lineup?

📆 Session 1—Gaining Buy-In: How to Market Your External Training Program Internally

June 27, 2024, 10 A.M. - 11 A.M. PST (just 2 days away, save your spot now!)

Speakers: Matt R. of Reltio, Jill Glynn of LinkedIn, and Skilljar's very own VP of Marketing, Ali Biggs ⭐️

You’ll walk away knowing how to win hearts & minds (plus budget) through internal marketing:

✔️ Use real-world examples and data to show training's impact on company goals—including real-life report examples, data, and storytelling.

✔️ Steps to elevate education's role within the company, turning it from a niche program to a core strategic pillar.

✔️ Techniques to make internal teams excited about promoting and participating in your training impact.

🎬 Save your spot

📆 Session 2—Optimizing Reach: How to Market Your External Training Program to Learners

July 18, 2024, 10 A.M. - 11 A.M. PST

Speakers: Elyce Ladany & Robyn Kim of AuditBoard & Skilljar's Head of Content Caroline Van Dyke (me! 👋🏼)

You’ll walk away knowing how to win attention & advocacy through learner marketing:

✔️ Develop clear, engaging content that speaks directly to learner needs.

✔️ Identify and use the most effective channels for reaching your audience.

✔️ Ensure your training materials reflect your brand’s visuals, voice, and values.

✔️ Implement systems to collect and use learner feedback to improve content continuously.

📚 Save your spot

📆 Session 3—Building Pipeline: How Your Academy Can Drive Marketing Leads

August 15, 2024, 10 A.M. - 11 A.M. PST

Speakers: Kendall MacLean, CPA (inactive) of FloQast & Skilljar's own Head of Demand Gen, Nicole Penland ⚡️

You’ll walk away knowing how to turn your Academy into a marketing lead driver & revenue generator:

✔️ Strategies to convert educational milestones into marketing leads.

✔️ Explore pricing strategies and promotional tactics for selling courses.

✔️ Use analytics to understand which courses drive engagement and conversion.

✔️ How to package and repurpose educational content to enhance its marketability.

🎬 Save your spot

🎉 Cheers for Peers

This month, we want to send a special shout-out to training peers led by Katherine Crites, EdD at MasterControl—kicking off the summer with a refreshed Academy is no easy feat. Ready to take a little inspiration from them on what motivated a refresh?

💫 The need for expanded customer training

💫 Desire for on demand courses and VILT / webinars

💫 Adoption of badging and certificates

💫 Exploring monetized offerings

Check out their new set-up, and join our Summer Sessions to see how you could tackle a lot of these common needs with pros from Skilljar.

🚀 Career Corner

As always, we're here to highlight exciting new opportunities for all the educators out there looking for a new role—we have two to share this month for job seekers.

💡LMS, Infrastructure Support Admin @ Okta

💡 Customer Education Trainer (Life sciences & healthcare) @ Clarivate

That's a wrap on this summer kick-off edition—can't wait to see you in the audience this summer ☀️

'Til the next Summer Skillet,

Caroline Van Dyke