Think out of the queue!

Make no mistake, the queues are here to stay, to be long and tedious, and at some point you are losing your clients.

We have been living with queueing all of our lives. It’s the law of market, whenever the demand is high and the offer is low, or the passage is narrow, you will get a queue.

Nowadays is worse, to guarantee the “social distance”, even in the smallest store, there will be a queue.

Do not worry, you just need to think different, or you just need to think out of the queue.  

Let me tell you a story. 

Nearby Lisbon, by the sea, there is a small seafood restaurant called “Eduardo das Conquilhas” which is by far the best of the region. As they are always full, they do not accept reservations and, guess what, during the summer time the queue can take 2 our more hours.

Even knowing that, people are willing to stay there to get their chance the grab a fantastic fresh boiled red shrimp. And during these waiting hours Eduardo, the owner (over 80 years old), is walking along the line, talking with people and offering beer. In no time, this is no more a boring queueing line, it becomes a social event that prepares you for the fantastic pleasure ahead.

Probably this solution does not fit your business, but you just need to think how to make the queueing a better experience for your costumer, and even using it as an opportunity to increase sales and engagement.

Be safe and stay in the line!