Three Steps to Bust Through Clutter and Build Your Brand

Clutter. We deal with it every day – and I am not talking about the dishes in your kitchen sink.

 We see ads everywhere - in print or broadcast, online, billboards and signage as well as manage e-mail, social media, regular mail, work & personal schedules, family commitments (breathe here). They all vie for our attention (whether we know it or not) in addition to our responsibilities and commitments. Therefore, we have to triage what we pay attention to – or don’t.

 In all of this madness, what can you do to keep your marketing efforts from ending up on the proverbial cutting room floor? It only takes three “simple” steps.

1. Clearly define and prioritize all of your organization’s audiences. Each organization has multiple audiences which are critical to its success. But who should you reach first and in what order? It's not as easy as it sounds.

1. Show your target audiences how your organization will help them solve a problem, fill a gap or make life easier. Be sure to communicate the “how” as well as the “why”.

1. Keep your messaging clear, concise and consistent. In all of your communications, speak directly to each audience with information relevant to them. One-size-fits-all messaging only works at very high (general) levels.

 So the next time you start a new initiative, start busting through the clutter by utilizing these three steps to solidify your company’s brand. It will take time…but it's worth it. Questions? Just call.

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