The U.S. Market Welcomes Innovative Scandinavian Companies—All Sizes

As an expert in Scandinavian business in the U.S., I often hear company leaders express concerns about their company's size in relation to the U.S. market and, therefore, hesitate to expand across the pond.

Seeing great companies leaving money on the table every day hurts my heart, and I want to assure you that size is not a barrier.

In fact, Scandinavian companies, with their high-quality, innovative technology across multiple sectors, are highly sought after in the American market and are thriving.

Americans have a very positive view of Scandinavians. They say we are easy to do business with, hardworking, and honest. So, regardless of your company's size, what truly matters is your product quality, commitment to good customer service, and drive to succeed.

Throughout my career, I've assisted numerous Scandinavian companies in entering the U.S. market. Of course, it is crucial to understand the local market dynamics and establish a strong network.

You don't need to conquer the entire market from the outset or have all the answers before you begin capturing business in the U.S. Instead, focus on a specific region of the U.S. where your industry is well represented and where you can establish a support network. The various Nordic Chambers of Commerce are excellent starting points. They can connect you with individuals who have practical experience to share as you embark on your market entry journey.

While doing your due diligence is important, don't get overwhelmed by expensive advice and market analyses from consultants. I've found that the key to success is to start selling your product and generating revenue as soon as possible. One of the most effective ways to achieve this is by hiring someone who is familiar with your industry in the U.S. market and can bring a book of business. This strategic move can provide you with invaluable insights and a competitive edge.

If you need assistance finding your first American hire, the YER team and I have long experience in recruiting and are ready to share our expertise. If you have already identified the perfect colleague whom you would like to hire, my company offers a comprehensive payroll and benefits service that makes your first hire quick and easy. Either way, we are happy to chat with you about your plans.

Book a meeting with us today to discuss your goals for the U.S. [email protected]