vitaminwater, Megan Rapinoe, #beatryathlete

Excited to announce my first project with vitaminwater: The ‪#‎beatryathlete‬ program starring the brand's Olympic ambassador Megan Rapinoe! This program started as a shopper marketing program and launched into a national program. This a true testament to the thinking at Momentum and when a good idea is good, IT'S GOOD! This was my first time storyboarding and art directing -- with  of course, the addition of copywriting! The only thing that I wish made the final cut for this video is when Megan hit "the dab" lol. Look for more information and "copy" this summer and in-stores from vitaminwater and yours truly. ‪#‎girlpower‬ ‪#‎TitleIX‬