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OEMs, NSCs, and importers are essential for the efficient functioning and effective market presence of the automotive industry. NSCs handle sales and distribution within specific regions, while importers bring in and distribute vehicles from other countries.

Car dealerships play the crucial in the added value chain.

The largest car dealerships in Europe are growing rapidly, with some of the major players now selling new cars at a volume that matches or even exceeds well-known car brands.

OEMs can only coexist with dealerships

The largest dealer group in Europe, in terms of revenue, is a prime example of this trend. In 2017, the Swiss group achieved its number one position after acquiring 261 sites previously owned by Volkswagen Group's Porsche Holding Salzburg subsidiary. This acquisition allowed Emil Frey to surpass Penske Automotive, which had previously held the top spot.

Dealer groups like Emil Frey's "Just a Two Good Hands Full" in Europe are essential for the automotive industry's success.

It is worth noting that Europe's largest car dealerships are growing at an impressive rate. Some of the most prominent players in the market are now selling new cars at a volume that is on par with or even exceeds well-known car brands.

The largest dealer groups are essential to the automotive industry's success. They are the largest dealer group in Europe in terms of revenue. Emil Frey achieved its number one position in 2017 after purchasing 261 sites previously owned by Volkswagen Group's Porsche Holding Salzburg subsidiary. This acquisition allowed the Swiss group to surpass Penske Automotive, which had previously held the top spot.

These figures are based on data from dealer analyst ICDP, which publishes an annual revenue-based top 50 list.

The automotive industry has recently undergone significant transformation with a focus on prioritizing customer satisfaction. In today's market, customer behavior is the top priority in all aspects of the industry, including design, engineering, innovation, and relationships among original equipment manufacturers (OEMs), national sales companies (NSCs), and dealers.

As a result, automotive companies are striving to create long-lasting customer loyalty and value by offering more accessible, convenient, personalized, and enriching experiences. This has led to a competitive landscape among industry players as they aim to provide the best customer experience possible.

🟧 Effective evaluation of the OEM brand depends on the attitudes and behavior of the dealership's front office staff.

The moment of truth arrives when a prospective customer meets their local car dealers for the first time.

It is at this point that the Meet and Greet Automaker's Ideas must face the reality of its brand values.

Shifting towards customer-centricity is challenging due to decades of brand and relationship-building, automotive incentive programs, and data-sharing agreements.

Business leaders must address critical questions, such as securing the best future for their business while maintaining the present, integrating the customer's voice into established systems, and creating a new transportation and mobility model that aligns with changing market and customer dynamics.

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