AARP® Media Advertising Network™

@AARP Media Advertising Network's VP of Research & Insights, @Mark Bradbury, shares his top insights with @Advertising Week on how Boomers live today, and why no marketing strategy is complete without this critical consumer demographic. “It used to be that brands wanted to avoid appearing to ‘age’ themselves by using people 50+ in their advertising,” Mark writes. “Now that Boomers have changed what it means to be older, and society is embracing that view, brands have more freedom to ride Boomers’ spending power to increase their bottom lines and build brand image.” Check out the full story 👇  https://lnkd.in/erMjzwfS #marketing #Boomers #AARP #printmedia #advertising #magazines #over50adults #print

@AARP Media Advertising Network's VP of Marketing @Danielle McMurray shares her top 5️⃣ career strategies for marketers with @Kage Spatz at @Authority Magazine. Danielle offers entrepreneurs and marketers an inside look at the moves and mindsets that powered 🚀 her own success over her 25+ year career. “Those that feel challenged in their jobs tend to thrive the most,” says Danielle. “Burnout comes from monotony.” Check out the full story 👇  https://lnkd.in/gM6EWCmr #marketing #AARP #printmedia #advertising #magazines #over50adults #print

📰 ⭐ “AARP's print publications have long been outliers in print readership,” says Susan Severance, Senior Director, Advertising Sales at @AARP Media Advertising Network in her Q&A with the @AllianceofAuditedMedia, “with a reach that rivals television in their ability to inform, educate and drive sales among millions of potential customers.” Check out the full piece to discover the power of data to communicate brand value and why advertising is still an excellent industry to work in: 👇 [LINK] https://lnkd.in/eTAKZdYK #marketing #AARP #printmedia #advertising #magazines #over50adults #print

📰 ⭐ “Print consumption among U.S. adults was up in 2023 and is likely to continue its ascent in 2024,” writes Susan Severance, Senior Director, Advertising Sales at @AARP Media Advertising Network in her guest column for @MediaMakersMeet, “especially as publishers prove adept at evolving their offerings to meet the needs, interests and behaviors of consumers who, despite leading digitally-first lives, clearly value print media.” Check out the full piece to discover 3 surprising print trends that are thriving in today’s digital world – with more than 191 million U.S. adults in agreement. 👇 [LINK] https://lnkd.in/gSsxPwyi #marketing #AARP #printmedia #advertising #magazines #over50adults #print

👏 “AARP The Magazine and its sister publication AARP Bulletin defy the odds and thrive where others could not,” writes Mr. Magazine™. 👏 ➡ Check out @SamirHusni’s recent interview with Shelagh Daly Miller, VP And Group Publisher at @AARP Media Advertising Network, to discover why AARP’s print publications are thriving in a challenging landscape, with 38.9M AARP The Magazine readers and 32.6M AARP Bulletin readers 📈 #marketing #AARP #printmedia #advertising #magazines #over50adults #print https://lnkd.in/eGX-Hjte

Check out the article to find out which celebs are blowing out birthday candles + some surprising fun facts about these iconic stars ⭐️ 👇

🏈 Star power was once again the name of the game at last night’s Super Bowl!  And we’re not just talking about Taylor Swift and Patrick Mahomes…   🌟 The 50+ demo was center stage with 50+ stars dominating the ads everyone’s talking about.   From Christopher Walken for BMW and Vince Vaughn for BetMGM, the year’s ad lineup clearly showed that top brands were zoomed in on adults 50+ during the big game.   And it’s no surprise why! 50+ consumers account for more than half of all consumer spending in the U.S.   In a new piece for @MediaPost, @AARP Media Solutions’ VP of Marketing @Danielle McMurray spotlights the 50+ star power on full display at LVIII! 🏟    https://lnkd.in/g6zAiDZ2  

🗞 @MediaPost says print is on the rise, led by top-performing publications like @AARP The Magazine and AARP Bulletin (America’s #1 and #2 magazines).  According to the article, print prospered in 2023 and is on track to repeat that success in 2024!  What’s driving the uptick? Strategic print segments that are adapting to the changing needs and interests of today’s consumers. In-home and membership magazines like AARP The Magazine saw strong readership gains over the past two years 📈 Thanks MediaPost for spotlighting our high-performing print pubs and the enduring power of print! https://lnkd.in/eq6HDw7V #over50adults #marketing #print #magazines #AARP

One of the most coveted pieces of real estate in all of publishing - the cover of the Vogue September issue - has embraced a trend in fashion and pop culture that has been steadily growing: Recognition of the power of the 50+ demographic. For its iconic fall fashion spread, Vogue featured four models over 50, a defiant rebuttal to the old notions that the industry should be wary of spotlighting “women of a certain age.” Our own @DanielleMcMurray penned this incisive look at how marketers, and the culture at large, are shifting their perceptions of the 50+ consumer. As Danielle points out, 70% of women over 50 would consider switching to a brand that better represents them. Combine that with the fact that by 2028, women will control 75% of global discretionary spending and it’s no wonder marketers are taking notice. From the fashion industry to entertainment and even sports, publishers and marketers are realizing that authentically connecting with 50+ consumers isn’t a novelty play or a “niche” strategy but an integral part of any brand’s identity. Check out the article here: https://lnkd.in/eGVnwtq9 #Marketing #Over50adults #Fashion #SeptemberIssue 

Consumers over 50 are rapidly changing their TV viewing habits, jumping to streaming services in massive numbers, and marketers are paying attention. Our own @MarkBradbury authored this insightful article in @Campaign exploring the new entertainment landscape and what it means for marketers trying to reach an audience that accounts for more than half of all consumer spending. In the past year alone, nearly 20 million fewer consumers aged 50-plus watched a TV show at the time of its airing, according to MRI-Simmons, and 75% said it was important to them to tune in at a time of their convenience. At the same time, Connected TV (CTV) ad spending has increased 400% since 2019, according to Insider Intelligence and EMarketer. For marketers, the key takeaway is to ensure a more personalized strategy to reach this critical demographic, writes Bradbury, embracing contextual, geographic, and even custom targeting to best serve their 50+ consumers. Check out the article here: https://lnkd.in/eJ3YBpZ7 #Marketing #Over50adults #Entertainment #CTV #Streaming