Avery Dennison | EU Policy

Digital Product Passports (DPPs) and digital identification solutions provide various benefits that include: ✅ Connecting Brands and Consumers ✅ Advancing Circularity and Transparency ✅ Optimizing Supply Chains ✅ Reducing Compliance Costs The #DPP aligns with the EU’s goal to advance product circularity and sustainability while preserving competitiveness. Achieving this requires collaboration across the value chain, and Avery Dennison is committed to working closely with businesses, policymakers, and stakeholders to ensure a smooth transition and maximize the benefits of the DPP. Curious to learn more? Head over to POLITICO Europe and have a look at what Francisco Teixeira e Melo, President, Solutions Group at Avery Dennison has to say on the matter. Click the link below: https://lnkd.in/dNYriQtF Let’s #MakeSustainabilityProsper! #DigitalProductPassport #circulareconomy

European competitiveness is one of the policy priorities for the new legislative cycle. Stakeholders across Europe are worried that the implementation of green and circular legislation will be taxing for business. In reality, circularity will be essential for European competitiveness. Connected products will help European businesses comply with policy requirements while providing a competitive edge. Learn how we are connecting physical products with digital technologies to #MakeSustainabilityProsper https://avydn.co/3KDCxkT

According to the Ellen MacArthur Foundation, while the energy transition can cut down 55% of emissions reductions, the remaining 45% can only be attained through robust circular economy practices, making circularity essential for achieving the EU Green Deal targets. By rethinking how we produce, consume, and dispose of resources, we can make significant strides towards a reaching net zero. Europe needs a policy approach that incentivizes industry to transition to circular business models. We have outlined our vision for the future of EU circularity and a policy agenda that will #MakeSustainabilityProsper. Check it out now! https://lnkd.in/eRNZ3iJK

Digital technologies are key to unlocking the full potential of the circular economy. To ensure the widespread uptake of digital identification technologies for circularity, we need: 1️⃣ Harmonized requirements for digital labels and Digital Product Passports 2️⃣ Promoting the DPP as a one-stop shop for all consumer product information 3️⃣ Bridging the digital skills gap in Europe 4️⃣ Integrating the DPP into the global trade agenda Learn more about our vision for connecting the physical world to the digital in our Policy Priorities: https://lnkd.in/e3pznZ2a #MakeSustainabilityProsper

We need to change our perceptions of waste. If managed properly, waste can be a valuable resource to create new products and avoid extracting virgin materials. That is why the EU has mandated Digital Product Passport (#DPP) for key product groups as of 2028. The purpose of DPP is to provide information about products’ environmental sustainability, in order to stimulate uptake of repair, more exact sorting and higher rates of recyclability. Learn how Avery Dennison’s digital identification technologies will help with the implementation of the DPP and #MakeSustainabilityProsper: https://avydn.co/4aY2Zk2

With the dawn of a new EU legislative cycle for 2024-2029, Avery Dennison shares the vision of achieving a new EU Industrial Strategy that will bolster EU competitiveness and advance the circular economy. We envision an EU strategy built around two pillars: 1️⃣ Boosting circularity to enhance competitiveness 2️⃣ Leveraging digitalization for the circular economy Learn more about our policy priorities for new legislative mandate: https://lnkd.in/e3pznZ2a #MakeSustainabilityProsper

The European Union’s Digital Product Passport (DPP) will revolutionize business operations across the bloc. This transformation offers an unparalleled opportunity to build responsible, circular business models that benefit the companies and the EU citizens. At Avery Dennison, we envision harnessing circularity to enhance European competitiveness. Francisco Teixeira e Melo, the president of our Solutions Group, highlights that the widespread adoption of DPP solutions creates benefits for businesses while advancing sustainability in Europe. Check out Francisco's article in POLITICO Europe: https://lnkd.in/dNYriQtF #DigitalProductPassport #DPP #Sustainability #DigitalTransformation #CircularEconomy

The Digital Product Passport (DPP) offers a tremendous opportunity for a triple-win scenario – sustainability, the circular economy, and profitable growth, according to Avery Dennison. With the recent European Parliament elections and a renewed mandate for the European Commission, it’s clear that the European sustainability agenda must integrate competitiveness to add value to Europe’s business community. Digital solutions, such as the DPP, are key enablers in this transition, ensuring regulatory compliance while enhancing brand communication with consumers, and ultimately profitability. Francisco Teixeira e Melo, president, Solutions Group at Avery Dennison, in his latest article in POLITICO Europe, advocates for the enhancement of European competitiveness through the implementation of the DPPs. Click the link below to read the full article: https://lnkd.in/dNYriQtF #DigitalProductPassport #DPP #Sustainability #DigitalTransformation #CircularEconomy

Circularity must be at the center of the EU’s political agenda. We have identified three conditions that will make circularity prosper in the EU: 1. A harmonized waste infrastructure 2. Promotion of circular business models 3. Reduced supply chain waste Check out our Policy Priorities to find our vision for the future of circularity in the EU: https://lnkd.in/e3pznZ2a #MakeSustainabilityProsper

In the wake of the European elections, the time has come to reflect on the Europe we all want. Avery Dennison has a vision for a more sustainable and competitive Europe. We believe that connecting the digital to the physical world will accelerate progress to sustainable business models and will #MakeSustainabilityProsper Read our vision here: https://lnkd.in/e3pznZ2a