🚀 Book Launch Announcement! 🚀 We are thrilled to share the first look of "PERSONALIZED: Customer Strategy in the Age of AI" by Boston Consulting Group (BCG)'s Mark Abraham & Harvard Business School Lecturer David Edelman, releasing on October 15th from Harvard Business Review Press. In a world where customer expectations are higher than ever, PERSONALIZED offers the ultimate guide to mastering personalization using the power of AI. Inside, you'll discover: 📊 How to build and refine your Personalization Engines. 💡 The Five Promises of Personalization to create unbreakable bonds with your customers. 🤖 How to harness AI to deliver tailored, scalable experiences. Visit our website to pre-order your copy today: https://lnkd.in/ghBXfK6t #PersonalizedBCG #BCGBooks #BookLaunch
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As companies retool their customer engagement models, the commercial functions of marketing, sales, and pricing are becoming radically more sophisticated. Human and digital channels, touchpoints, and capabilities are converging as commercial functions become bionic. At BCG, we work to redefine the future of these commercial functions and welcome the revolutionary opportunities that come with it. We help companies transform their commercial strategies to achieve organic, customer-centric, double-digit growth while improving both efficiency and effectiveness. Connect with us to discuss ideas and unlock new opportunities! Marketing & Sales: https://www.bcg.com/capabilities/marketing-sales/ Pricing: https://www.bcg.com/capabilities/pricing/
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Updates
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Generative AI is revolutionizing the customer experience. Raakhee Mirchandani talks to BCG’s Leila Hamidou and L’Oréal’s Othman Bennis about how companies can unlock growth and engage closely with consumer needs. Watch here: https://on.bcg.com/3Z9NseE
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#B2B go-to-market functions are becoming less than the sum of their parts. Marketing, sales, and customer success teams tend to work in entrenched silos with their own processes and #metrics, few of which have a meaningful impact on the bottom line. This approach creates an extremely disjointed, inefficient, and frustrating experience for #customers trying to buy a company’s products and services. And for companies, the impact is far worse: lost revenue opportunities. Learn more, here: https://on.bcg.com/47hW4BP Authored by BCG’s Peter Dewey, Varun Khurana, Leonardo Fascione, Austin Davis, and Gunjan Mundhra.
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At Boston Consulting Group (BCG), we tackle the largest and most challenging problems with the greatest impact. Our depth and scale across functions and industries, combined with deep client knowledge, enable us to accelerate time to value. Benjamin Quirt, leader in BCG’s Salesforce Value Accelerator practice, shares how Generative AI is transforming the world of services by helping businesses meet the dual mandate of cost containment and improved customer experience. Explore more about our innovative approach to Salesforce transformations and look out for more insights leading up to #DF24: https://on.bcg.com/4c2BPcj #BCGatDreamforce #BCGSalesforceValueAccelerator #Salesforce
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Whether #consumers are feeling good or bad about their personal financial situations, they’re still expecting to spend more on leisure travel and insurance in the months ahead. That’s just one of the findings of the first edition of BCG’s Consumer Sentiment Barometer, which #surveyed consumers in Brazil, China, Germany, India, the UK, and the US about their outlook and spending plans. #Companies can maximize returns by adapting to consumers’ expectations; read more here: https://on.bcg.com/3Th1SpH. Authored by BCG’s Patrick Witschi, Gabriela Barrios, Lauren Taylor, and Aparna Bharadwaj.
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Starting our series featuring the Five Promises of Personalization from upcoming book, “Personalized”. This is the first promise, “Empower Me”. In Mark Abraham and David Edelman’s new book “Personalized”, the first promise is "Empower Me." This is about more than just selling products—it's about giving customers the agency to make their lives better, faster, and more convenient. Think of your favorite coffee app: it’s not just about loyalty points, but saving time, discovering new favorites, and even surprising your friends with personalized gift cards. Ready to learn how to truly empower your customers? Discover more in “Personalized”, coming soon from HBR, here: https://on.bcg.com/3Ask0Go #PersonalizedBCG #BCGBooks #BookLaunch
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Have you been keeping up with our recent insights? If not, here’s a recap of our August 2024 publications: 🔎 A Slow Recovery for Consumer Confidence: https://on.bcg.com/4dWTy6e 🤖 The Future of Sales with AI: https://on.bcg.com/3YWEmBY 🍪 Google’s Latest Decision Keeps Cookies Around—for Now: https://on.bcg.com/4dEdsmZ 💻 How GenAI Is Shaping the Future of Creativity in Marketing: https://on.bcg.com/3XnCkta
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#Consumers have not adopted streaming mini-bundles in large enough numbers to substantially move the needle on churn. As currently conceived, today’s bundles aren’t working. A successful #bundle will yield either better unit economics on existing subscribers (through lower churn or lower customer acquisition costs) or a pathway to acquiring new subscribers. Hitting this mark will require the #industry to be bolder. Learn more, here: https://on.bcg.com/4dKCG2X
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We're happy to share that “Personalized: Customer Strategy in the Age of AI” is now available to preorder! Published by Harvard Business Review and authored by BCG’s Mark Abraham and David Edelman, this book is your ultimate guide to mastering the art of personalization. Pre-order your copy here: https://on.bcg.com/3Ask0Go #PersonalizedBCG #BCGBooks #BookLaunch
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⭐ People Spotlight Series ⭐ Get to know Emily McLean, Lead Knowledge Analyst and Project Leader based in our Boston office. In her role, Emily focuses on all things digital commerce, leading BCG’s North American e-commerce knowledge team. On what gets her excited about the future of marketing, sales, and pricing, Emily said, “The appetite within our team to try new things and partner together.” Apart from work, Emily enjoys travelling, watching sports, and reading. #LifeatBCG
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