When your brand is in the business of assisting people, you look no further than the greatest assist of all time to help tell that story. We're excited to exclusively share our latest work with Lowe's featuring Lionel Messi 🐐 ⚽️ “We want to really push the brand and start defying category convention.” - Jennifer Wilson, CMO of Lowe's Companies, Inc. The campaign “brings to life this idea of assisting people, whether it’s on the field, in our communities or in our aisles,” Wilson said. “That was really the strategic umbrella behind this campaign.” More via ADWEEK: https://lnkd.in/ganETBub
About us
Dentsu Creative believes that only transformative creativity can unlock exponential growth. Transformative creativity is a differentiating, driving force that brings our capabilities together to drive positive impact on brand, business and societal outcomes.
- Website
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https://dentsucreative.com/
External link for Dentsu Creative US
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- New York, NY
Updates
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What better way to celebrate 50 years than by taking a groovy trip back to 1974? Our creative teams at Dentsu Creative US and dentsu X pulled out all the stops for the Illinois Lottery's 50th anniversary, bringing the spirit of the '70s back to life in Chicago. 🕺 Dive into our retro revival and see how we made the Windy City groove again! ➡ https://lnkd.in/eDnzxU8K
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American Express and Galderma redefine their #GenZ marketing strategies by focusing on authentic engagement vs. traditional advertising. The goal is to leverage new experiences that resonate with younger consumers seeking premium value in travel, dining and entertainment. Check out more from the conversation: https://lnkd.in/eEwsd6Ma
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Galderma centered their latest men's Cetaphil campaign around National Football League (NFL) rookie Xavier Legette's viral video, while American Express's recent "All By Myself" ad taps into solo travel trends among #GenZ and #Millennials, showcasing the power of aligning trends with authenticity. Learn more about the importance of retail media targeting and turning online popularity into sales from Galderma's Tara Loftis and Jessica Ling of American Express in conversation with Ad Age at dentsu beach in Cannes. https://lnkd.in/ewY9S26P
Watch: How Cetaphil and American Express find creative ideas in viral trends
adage.com
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We're thrilled to congratulate Crayola's EVP of Marketing, Victoria B. Lozano, on being named in Campaign US's fifth annual 40 Over 40 list! ✨ 👉 https://lnkd.in/editYKx4
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What do leading brands in financial services and skincare have in common? Leveraging #AI in their products and services to enhance user experiences and build loyalty. American Express's Jessica Ling and Galderma's Tara Loftis sat down with Garett Sloane from Ad Age at dentsu beach in Cannes to share their perspectives. Learn more: https://lnkd.in/eUhGc5QM
Watch: How American Express and Galderma use AI
adage.com
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Reflecting on last week's 'Walk the Work’ session during Cannes alongside our partners at Contagious. Our very own Julie Scelzo, Chief Creative Officer, Chicago and Global accounts, joined Paul Kemp-Robertson, Georgia Malden, and David Beresford at the Dentsu Beach House to discuss the inspiring work on display this year and her perspective from the jury room. 🌟 Want the full scoop on Dentsu Creative at #Cannes? Learn more ➡ https://lnkd.in/e2if4NMr
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We're still buzzing from an exciting week at the Cannes Lions International Festival of Creativity. Congratulations to all our US teams involved in the winning creative campaigns that took home some shiny Lions! 🏆 👏 #CannesLions #Disney #7Eleven
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Dentsu Creative US reposted this
dentsu Global CEO, Hiroshi Igarashi and Global CCO, Yasuharu Sasaki kicked off a busy week at Cannes Lions International Festival of Creativity today, with a showcase dentsu’s innovation key principles, work and history — as well as the exciting announcement that Dentsu Lab is expanding globally! 🔗 Click here for all the highlights: https://lnkd.in/e-HAcV2r
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Packing your bags for this year's Cannes Festival of Creativity? 🎒 🛫 Get the scoop on event do's and don'ts from our very own Chief Strategy Officer, Jamie Shuttleworth💡 👉 https://lnkd.in/ewdiY_Xe
Industry vets' dos and don'ts of Cannes
digiday.com