🎬 Lights! Camera! Action! On July 10, the 8-part series "In The Arena: Serena Williams," presented by Morgan Stanley, premieres on ESPN+. Dive into the most complete and intimate account of Serena Williams’ legendary career, featuring her firsthand perspectives and insights from key figures in her life. For decades, Disney has been at the forefront of amplifying female athletes and their voices in sports. Alongside our sponsors, we're committed to elevating women's sports – it's a movement, not a moment. Read more about Disney’s commitment to women’s sports and our brand collaborations in Variety: https://lnkd.in/gkiVRmCb
Disney Advertising
Advertising Services
New York, NY 39,802 followers
We are the entry point into advertising and content solutions across The Walt Disney Company. Official Page of TWDC ©
About us
Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX Networks, National Geographic Networks, Hulu, and its eight ABC-owned local stations. We invite you into our world to Imagine Everything that’s possible with The Walt Disney Company.
- Website
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http://www.disneyadvertising.com
External link for Disney Advertising
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Founded
- 2017
- Specialties
- Advertising, Marketing, Social Media, Video, Analytics, Content Creation, Influencer Integration, Integrations, and Vertical Insights
Updates
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FX’s The Bear is back with season three premiering tonight, streaming exclusively on Hulu! We are excited to celebrate the return of Carmy, Sydney and Richie as they do what it takes to elevate their fine dining establishment, The Bear, to the highest level – all while doing their best just to stay in business. We integrated brands into this season in new and entertaining ways that meaningfully connect with fans of the show and the industry at large. Thank you to our sponsors for the collaboration this season! Read more from The Hollywood Reporter here: https://lnkd.in/geP8AET6
Stella Artois, Chef? How ‘The Bear’ Added In Brand Deals for Season Three
https://www.hollywoodreporter.com
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Congratulations to Jamie Power for being named Advertising Executive of the Year at this year's The StreamTV Show! Jamie has led Disney's addressable business to new heights – transforming the marketplace with industry-leading partnerships and delivering innovative solutions across programmatic and self-service. Under her leadership, Disney Advertising has powered and helped brands and marketers move the needle on their media investments to deliver their unique message to viewers across the Disney portfolio!
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📣 Are you ready to connect with streaming audiences using Disney’s first-party data? 📺 💡 Ernie Spencer and Reese K dive into 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐒𝐭𝐫𝐞𝐚𝐦: 𝐅𝐚𝐦𝐢𝐥𝐲 𝐄𝐝𝐢𝐭𝐢𝐨𝐧 and explain how advertisers can activate Generation Stream-inspired segments to reach and resonate with audiences. Watch the video and read more here: https://lnkd.in/gfSe5evj
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This just in! Don't miss Digiday's feature of Disney Advertising's foundational study, 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐒𝐭𝐫𝐞𝐚𝐦: 𝐅𝐚𝐦𝐢𝐥𝐲 𝐄𝐝𝐢𝐭𝐢𝐨𝐧, and how Streaming TV creates connections, inspires nostalgia and remains a family ritual. Explore the dynamics of family life among streamers and what this all means for advertisers. Dive in! https://lnkd.in/gKCPD2iA
How streaming TV creates connections, inspires nostalgia and remains a family ritual
digiday.com
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This past year, Disney has made significant strides in delivering new capabilities to advertisers on Disney+... and this early success continues. Today, we are expanding our audience and data solutions to brands GLOBALLY! 🌎 Through a new relationship with Mercado Ads, we are creating connections between commerce and ad innovation - bringing best-in-class advertising capabilities to brands through new automation and outcomes. ➡ Read more here: https://lnkd.in/gnFXTfH2
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As we reflect on our time at Cannes, we want to thank our clients, partners and collaborators across the industry for a magical time this week 👏 ✨ From thought leadership to conversations on creativity and new innovation, our leaders showcased the strength of our portfolio and advertising technology that uniquely differentiates Disney. Thank you to our partners at Axios, Boston Consulting Group (BCG), Beet.TV, Experian, Google, Mastercard, World of Women Foundation, The Female Quotient, Yahoo Finance, Variety, Kroger, Adwanted Events, RTL, The Trade Desk, Nielsen, OpenAP, Deloitte, Coalition for Innovative Media Measurement (CIMM), PRWeek, Walmart Connect. And to top it all off, we're celebrating the Disney Advertising Corporate Communications team being named Cablefax's PR Team of the Year!
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Introducing Disney's BridgeID – our newest data solution that connects our proprietary in-house Audience Graph with other industry identity frameworks through our award-winning Clean Room technology. Disney's BridgeID delivers advertisers the power to activate their data against ours, resulting in better match rates, scale in biddable programmatic and accurate measurement. See how we're continuing to enact interoperability across the marketplace in ADWEEK: https://lnkd.in/eNx6y5CR
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Hot off the Croisette – we're expanding our data-driven commerce capabilities! Through a new collaboration with Affinity Solutions, we’re bringing unique insights to marketers as the only media company in the wider advertising landscape with access to 140 million debit and credit card transactions. This commerce media solution will bring attribution measurement and consumer purchase insights – and new marketing capabilities through Disney properties through the National Retail Foundation and Affinity Solutions. Read more below! https://lnkd.in/gNUhgrus
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This NBA Finals, Disney and YoutubeTV are teaming up to offer a commercial-free crunch time during Game 5! For the first time ever, fans can enjoy the final moments of the action without interruptions, staying fully immersed in the game’s most thrilling moments. The 2023-24 NBA season has exceeded all expectations, with advertising inventory selling out in record time. We’re thrilled to see new advertisers and categories joining us, especially as we expand opportunities for innovation around the game. Be sure to tune in as we redefine the fan experience and bring more magic to the NBA Finals.