HubSpot For Startups

WE HAVE A NEW HOME PAGE! 🎯 Quick access to our latest and greatest reports, films, or events 🤝 Find and connect with investors best suited for your startup 🎥 Watch customer story films to see how other startups of all sizes are scaling with HubSpot. 💰 Apply and get 30-75% savings for qualified founders What are you waiting for? Check it out now. https://lnkd.in/ehjqDMD #startupcommunity #venturecapital #hubspot

You know you have a great idea for a startup. But how do you turn traction into growth? Steve Jones, knew he had to address a common issue in marketing: a lack of diversity in stock media. His idea turned into pocstock, a stock library with a diverse representation of people. While pocstock built up its base of users through its mission of inclusivity, the company also turned to partnership outreach to expand its impact. In fact, Steve secured a major brand partnership by staying active right here on LinkedIn. “If you're a B2B business, you have to be on LinkedIn. If you're a B2B founder, you need to spend X hours daily on LinkedIn, connecting with people, engaging with content, and all of the above. Don't assign it to your admin or any of those corny things because it won't work. No, people see you; they want to hear from you. They don't just want the generic copy-and-paste messages you'll get from an admin. But for LinkedIn, if you want to build a personal and professional brand, you need to show up and put in the work. There are no shortcuts.” His presence on LinkedIn, combined with the richness of the content on the platform, led to pocstock's partnership with Canva earlier this year. Read more of Steve’s story on meeting user needs with an MVP, navigating the weaknesses of AI, and scaling through partnerships in our latest Startups Scaling Smarter post. #startups #ai #diversity

Get ready to meet the next wave of tech startup game-changers! We’re thrilled to announce the finalists of our Million Dollar Pitch Competition at INBOUND 2024. 🎉 From a cloud-based financial department for startups to a marketing platform connecting brands with community-minded content creators, this September, these six ambitious co-founders will put it all out on stage before a crowd of hundreds, as well as our distinguished panel of VCs and executives. Their objective? Be granted thge coveted $1M investment from HubSpot Ventures. Give it up for... Emily Steele, Hummingbirds 🎺 Rory Sadler, trumpet 🎺 Alyona Mysko, Fuelfinance Ka Ling Wu, Upsolve AI (YC W24) Marissa Huggins, Spontivly Pranav Piyush, Paramark.com #inbound #venturecapital #milliondollarpitch

HubSpot CEO Yamini Rangan has some thoughts about AI that you'll want to check out. It's been woven into the fabric of the HubSpot customer platform throughout every hub. Over the next few weeks, she will share her thoughts and insights. Comment on her post to share what aspects of AI use you want to hear about.

On this episode of #TheScienceOfScaling podcast, Mark Roberge chats with ex-Lattice CRO Dini M. Dini discussed her experiences and insights in evaluating startups for investment, leading companies through transition phases, and the ever-important task of people management in scaling successful businesses. One of her many key takeaways was to conduct in-depth buyer research through... 🎯 Direct Engagement: Spend time with potential buyers and end-users. Direct engagement provides valuable insights that can inform product development and marketing strategies. 🎯 Feedback Loop: Establish a continuous feedback loop with customers. This ensures that the company remains aligned with evolving customer needs and market trends. 🎯 Persona Development: Develop detailed buyer personas based on the research. This can more effectively guide marketing efforts and sales pitches. Listen to the full episode, or read all the takeaways: https://hubs.ly/Q02JQB7M0

GRAB YOUR 15 MIN OF FAME & get featured on our blog! We're looking for satisfied HubSpot customers part of our HubSpot for Startups program, AND are also on AWS. This is your opportunity to be in a featured case study. If this interests you, contact our page, or DM Ron Dawson. You'll be in some pretty impressive company. https://lnkd.in/g_hhtAh6

What if you could increase engagement from investors when pitching your startup? Successful founders and startup mentors use a little trick to make their pitches more enticing and memorable: storytelling. In our latest post, we have a special guest, Lyn Graft, the CEO and founder of Storytelling for Entrepreneurs, sharing his best advice for improving your startup pitch. It all comes down to when to jump into storytelling mode. In this piece, Lyn explores why narrative is so compelling for pitching to investors successfully and when to insert your story into a startup pitch presentation. “In my experience filming successful founders, I've noticed that they often have one thing in common—the ability to tell a story that disarms their audience and opens them up to new possibilities. One founder I interviewed for a documentary started his pitch with an anecdote about a failed product launch that led to the eureka moment for his successful startup. This vulnerability and honesty in storytelling helped him connect with investors on a human level, making them more receptive to his ideas.” Dive into more of Lyn’s expert tips on storytelling in startup pitches in this blog post (where you can also watch the full version of his video), and share your best pitching tips in the comments below. #startups #venturecapital #pitching

Only about one-third of startups make it to a Series A round or later, so it’s clear that startup fundraising is difficult. Many times, founders hear dozens, if not hundreds, of “no” responses from investors before they hear a “yes.” If you want a better chance of securing investments for a startup, you’ll need to come prepared. That means you should have clear milestones, a financial plan for every fundraising round, an equity offer for investors, and more. Not only that, but you’ll need to know how to find investors that are best suited to your company. If all that sounds stressful, you’ll want to read Fuelfinance CEO and co-founder Alyona Mysko's new article about successful fundraising. In it, Alyona explores eight steps to help startups at any funding stage get closer to their next investment. From defining your goals to preparing a data room, this has everything you need to start the fundraising process—everything except the amazing startup idea, of course. That part is all you. What are some of your best tips for fundraising? Share in the comments. #startupfundraising #startups #venturecapital https://hubs.la/Q02J0x7T0

This is just a friendly reminder that our next live pitch deck demolition webinar is today at 10 a.m. PDT. The pitch deck pros will weigh in on two real pitch decks. You won't want to miss it.

Klaviyo's ARR grew from $60m to $700m!📈 How'd they do it? On the latest episode of "The Science of Scaling," host Mark Roberge chats it up with Klaviyo's SVP of Global Sales Ryan Meadows who shares some insights. Listen to the whole episode, or read hour weekly recap of the key takeaways on the HubSpot for Startups blog. https://hubs.la/Q02HLC-D0