Ibotta Performance Network

Ibotta’s first-party data shows sales volume is down year over year across almost every category we track. To combat these challenging market conditions, brands are increasing their promotional intensity and doubling down on tried-and-true marketing strategies like digital rewards. https://lnkd.in/gfH78n53

In May, Ibotta Chief Marketing Offer Rich Donahue sat down for a Q&A with EMARKETER to share his insights on the back-to-school season and ways brands can capitalize on key moments throughout the year. Read more about seizing the seasonal moment below! https://lnkd.in/gaeK-jDf

The Ibotta team is looking forward to attending Groceryshop again this fall. Stop by our booth and say hello!

With the Ibotta Performance Network, brands can leverage first-party consumer insights to craft custom campaigns designed to drive measurable performance. Click below to learn more! https://lnkd.in/gfGtkBJc

One of the most highly respected CEOs in the CPG industry, Jeff Harmening of General Mills, just said his company plans to increase investment in smart digital promotions like the ones that Ibotta provides: "We’re also delivering compelling value through coupons. In fact, we plan to increase our coupon spend by more than 20 percent in the first half of fiscal ’25. Through use of our first-party data, we can target specific consumers with digital coupon offerings, allowing us to deliver highly efficient, targeted value."

Consumers use Ibotta for great deals on the products they want and need. Brands use the Ibotta Performance Network (IPN) to reach more than 200 million consumers and 91% of American households. And retailers use the IPN to get access to 900+ daily digital offers to boost their customer loyalty. It's a win-win-win situation. See how it works: https://lnkd.in/gnNFCMvV

Check out how General Mills increased cross-promotion and incremental sales by leveraging strategic partnerships and innovative marketing tactics. This case study highlights the importance of collaboration and thinking outside the box to drive growth in today's competitive market. Learn from industry leaders and discover new ways to boost your own sales and brand visibility. https://lnkd.in/gPaJvtPM #GeneralMills #crosspromotion #salesgrowth #strategicpartnerships #marketinginnovation

Last Fall, we introduced DG Cashback and DG Cash alongside our first Digital Wallet. Last week, The DG Digital team updated our DG App and website with an enhanced wallet. Our Digital Wallet will serve as the centerpiece for the myDG experience as we continue to launch innovative new features to make shopping at DG more and more rewarding! As always, great work from Sarah Gernux, Angelo Zodda, Jessika Gouveia, Megan Kokoska, Dinesh Sambamoorthy, Garrett C., Shweta Bhatia, Tony Rogers, and countless other Dollar General digital team members. And thank you to our partners at InComm Payments: Rachel Alexander, Jerry Cutler, Adam Brault, Betsi B. Bowman, Tim Richardson; at Ibotta: Bryan Leach, Amir ElTabib, Thomas Benedict, Adelaide Del Valle, Beth Bents, PMP; and at Neptune Retail Solutions: Ryan Meyer, Stefanie J. Detwiler, Lauren Holland, Vince Koser

The Ibotta team had an incredible time at Cannes Lions last week. We immersed ourselves in creative spaces, enjoyed thoughtful and educational content, and built community through inspiring events like Brand Innovators, PTTOW!, and so many more! Congrats to the Cannes Lions award winners: Kellogg Company, Johnson & Johnson, DoorDash, Kraft Heinz, and Oreo Cookie Factory. If you missed us at Cannes Lions, reach out to learn how the Ibotta Performance Network can help you maximize your marketing impact 👉 https://lnkd.in/gZhqU9Di

June is here, and the weather is warming up. And though inflation remains top of mind for many consumers, purchasing behavior across categories seems to be warming up as well. 1. Explore the May YoY category trends ⬇️ https://lnkd.in/ev46S6xp 2. Drill down into your sub-category by getting in touch with Ibotta today 👉 https://lnkd.in/gZhqU9Di