Ibotta’s first-party data shows sales volume is down year over year across almost every category we track. To combat these challenging market conditions, brands are increasing their promotional intensity and doubling down on tried-and-true marketing strategies like digital rewards. https://lnkd.in/gfH78n53
Ibotta Performance Network
Advertising Services
Denver, Colorado 3,757 followers
The Ibotta Performance Network is the CPG industry's leading performance marketing network.
About us
Reach more than 120 million shoppers with Ibotta’s network of retailers, publishers, and owned digital properties. The Ibotta Performance Network delivers unprecedented scale with performance marketing efficiency. Introducing the era of Rewards as a Service - promotions will never be the same.
- Website
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https://ipn.ibotta.com/
External link for Ibotta Performance Network
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Denver, Colorado
Updates
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In May, Ibotta Chief Marketing Offer Rich Donahue sat down for a Q&A with EMARKETER to share his insights on the back-to-school season and ways brands can capitalize on key moments throughout the year. Read more about seizing the seasonal moment below! https://lnkd.in/gaeK-jDf
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The Ibotta team is looking forward to attending Groceryshop again this fall. Stop by our booth and say hello!
Secure your booth at Groceryshop 2024! Wanna hear a fun fact? We've already attracted significantly more registrants than this time last year - this means thousands of potential clients and partners will be walking our show floors, ready to engage and make deals. There's proven success in securing a booth at Groceryshop🗣️ Hear it from Ibotta: "Groceryshop has been crucial for deepening our partnerships and connecting with brands. Our investment has grown year after year, making this the biggest booth we've ever had. This event is now core to our engagement strategy." Reach out to [email protected] and get more information on how to secure a booth and stand out in front of 5,000+ grocery and cpg executives. #Groceryshop #Grocery #CPG #Innovation #BestROI2024 #CuttingEdgeTech
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With the Ibotta Performance Network, brands can leverage first-party consumer insights to craft custom campaigns designed to drive measurable performance. Click below to learn more! https://lnkd.in/gfGtkBJc
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Ibotta Performance Network reposted this
One of the most highly respected CEOs in the CPG industry, Jeff Harmening of General Mills, just said his company plans to increase investment in smart digital promotions like the ones that Ibotta provides: "We’re also delivering compelling value through coupons. In fact, we plan to increase our coupon spend by more than 20 percent in the first half of fiscal ’25. Through use of our first-party data, we can target specific consumers with digital coupon offerings, allowing us to deliver highly efficient, targeted value."
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Consumers use Ibotta for great deals on the products they want and need. Brands use the Ibotta Performance Network (IPN) to reach more than 200 million consumers and 91% of American households. And retailers use the IPN to get access to 900+ daily digital offers to boost their customer loyalty. It's a win-win-win situation. See how it works: https://lnkd.in/gnNFCMvV
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Check out how General Mills increased cross-promotion and incremental sales by leveraging strategic partnerships and innovative marketing tactics. This case study highlights the importance of collaboration and thinking outside the box to drive growth in today's competitive market. Learn from industry leaders and discover new ways to boost your own sales and brand visibility. https://lnkd.in/gPaJvtPM #GeneralMills #crosspromotion #salesgrowth #strategicpartnerships #marketinginnovation
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Ibotta Performance Network reposted this
Last Fall, we introduced DG Cashback and DG Cash alongside our first Digital Wallet. Last week, The DG Digital team updated our DG App and website with an enhanced wallet. Our Digital Wallet will serve as the centerpiece for the myDG experience as we continue to launch innovative new features to make shopping at DG more and more rewarding! As always, great work from Sarah Gernux, Angelo Zodda, Jessika Gouveia, Megan Kokoska, Dinesh Sambamoorthy, Garrett C., Shweta Bhatia, Tony Rogers, and countless other Dollar General digital team members. And thank you to our partners at InComm Payments: Rachel Alexander, Jerry Cutler, Adam Brault, Betsi B. Bowman, Tim Richardson; at Ibotta: Bryan Leach, Amir ElTabib, Thomas Benedict, Adelaide Del Valle, Beth Bents, PMP; and at Neptune Retail Solutions: Ryan Meyer, Stefanie J. Detwiler, Lauren Holland, Vince Koser
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The Ibotta team had an incredible time at Cannes Lions last week. We immersed ourselves in creative spaces, enjoyed thoughtful and educational content, and built community through inspiring events like Brand Innovators, PTTOW!, and so many more! Congrats to the Cannes Lions award winners: Kellogg Company, Johnson & Johnson, DoorDash, Kraft Heinz, and Oreo Cookie Factory. If you missed us at Cannes Lions, reach out to learn how the Ibotta Performance Network can help you maximize your marketing impact 👉 https://lnkd.in/gZhqU9Di
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June is here, and the weather is warming up. And though inflation remains top of mind for many consumers, purchasing behavior across categories seems to be warming up as well. 1. Explore the May YoY category trends ⬇️ https://lnkd.in/ev46S6xp 2. Drill down into your sub-category by getting in touch with Ibotta today 👉 https://lnkd.in/gZhqU9Di