Consumer demands are evolving. Is your marketing strategy? Amie Owen, Chief Growth Officer at KINESSO Commerce, joined Beet.TV at Cannes Lions International Festival of Creativity to discuss data-driven strategies to respond to these changes in shopping habits. Watch the full interview to hear Amie's ideas on how to navigate today's changing Retail Media landscape: https://bit.ly/3RVA4qd #RetailMedia
KINESSO Commerce
Advertising Services
New York, New York 2,941 followers
We are the specialist commerce unit of KINESSO, delivering Retail Media excellence and supporting services
About us
KINESSO Commerce is the dedicated Commerce business unit that sits within KINESSO of IPG Mediabrands. It specializes in Retail Media, including strategic planning, consultancy and activation both on and off retailer websites and marketplaces. In addition, in our larger markets, we provide supporting services such as retail content creation, forecasting and profitability analysis. Through our parent agency, KINESSO, we also offer a full suite of performance services such as paid search, paid social (including social commerce) and SEO. With more than 1,000 experts in markets around the world, our team is connected to our clients and customers. To learn more about how KINESSO Commerce can benefit your business, please visit kinessocommerce.com
- Website
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http://kinessocommerce.com
External link for KINESSO Commerce
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, New York
- Specialties
- Commerce Strategy & Operations, Direct to Consumer, Retail Media Networks, eCommerce, Marketplaces, Amazon, Product Detail Page (PDP), Commerce, and Retail Media
Updates
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Seeking new audiences? The latest study from EMARKETER shows 53% of advertisers leverage retail media networks with their non-endemic brands. The report includes expert insights from Glen Conybeare, Global President of KINESSO Commerce. It's clear the future of non-endemic advertising lies in Retail Media. #RetailMedia #Advertising #ecommerce https://lnkd.in/g8Z_ZNaZ
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Worried about Retail Media blind spots? Is your endemic strategy outperforming your non-endemic brands? We're about to release our latest Retail Media white paper: Blind Spots III! We unveil game-changing strategies for non-endemic brands to harness Retail Media. Get early access on how to leverage consumer data, drive results through innovative ad formats, and expand your audience insights. Register now for exclusive early access: https://bit.ly/4bjyPIj #RetailMedia #BrandStrategy #Ecommerce
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KINESSO Commerce reposted this
KINESSO Commerce's Global Chief Growth Officer, Amie Owen chatted with Jon Watts at Beet.TV to discuss the growth of Retail Media and how to keep up with changing shopping habits: "I think it’s just a matter of keeping a pulse on what people are doing and interrupting them in their journey, versus us just trying to create another touchpoint for them to buy." Check out the full article here: https://bit.ly/3VEeVln
Retail Media’s Growth Reflects Key Changes in Shopping Habits: Kinesso’s Amie Owen
https://www.beet.tv
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KINESSO Commerce reposted this
Leadership skills are important regardless of where you are in your career. That's why Breaking Down Barriers Together: How Can Leaders Support Gen-Z to Be Leaders of 'Tomorrow' in the Noise of Today will be a critical session at the Cannes Lions International Festival of Creativity. In the session hosted by VaynerX, Amie Owen, Global Chief Growth Officer at KINESSO Commerce will share her experience laying the foundation for success in the next generation of managers. Follow along for the latest from Cannes all this week. #CannesLions2024 IPG Mediabrands KINESSO #KINESSOCommerce #ThoughtLeadership #GenZ
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KINESSO Commerce reposted this
"Retailers are realizing the strength of their data and we now have the tech to supercharge it..." Wise words from KINESSO Commerce's Chief Growth Officer Amie Owen at Beet.TV's Retail & Commerce Media Day. A great kick off to the week and fantastic panel alongside Parbinder Dhariwal CVS Media Exchange (CMX) & Marcus Harper The Trade Desk and moderation by the one and only Tameka Kee.
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KINESSO Commerce reposted this
We're excited to share more opportunities to see IPG Mediabrands thought leaders in action at Cannes. This year, Amie Owen, Global Chief Growth Officer, KINESSO Commerce joins experts from Criteo and Albertsons Media Collective for their Garage Session at the MediaLink Beach. In this session, Agency, CPG and RMN come together to open up the best possible outcomes. Check in with us throughout the week for more on our sessions at Cannes Lions International Festival of Creativity. #CannesLions2024 #IPGMediabrands #KINESSOCommerce #RetailMedia
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KINESSO Commerce reposted this
Data is the new currency in the media economy! Get ready for an insightful discussion at Infillion Cafe as Amie Owen, Global Chief Growth Officer of KINESSO Commerce, joins CVS Media Exchange (CMX) and The Trade Desk. This panel will dive into the evolving needs of advertisers in the booming commerce media landscape, showcasing how top retail networks are empowering brands with transparent, data-driven strategies. Don't miss Amie and other industry pioneers revealing their game-changing playbooks, and keep an eye out for more Cannes updates! IPG Mediabrands KINESSO Cannes Lions International Festival of Creativity #KINESSOCommerce #CannesLions2024 #ThoughtLeadership #DataDrivenCommerce
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Big things are coming to KINESSO Commerce's Blind Spots series! Stay tuned for the upcoming third installment of the series, highlighting innovative strategies that will transform your commerce content and leave no blind spot uncovered. In the meantime, check out our second whitepaper, and delve into our latest article, Commerce Content: Getting Your Review Program Right, to gain essential insights into optimizing your PDP content through the power of leveraging reviews. Discover how to incorporate these strategies into your business plan by downloading our whitepaper today: https://bit.ly/3xqX9K9 #KINESSOCommerce #BlindSpots #ProductOptimization
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Blind spots might be holding you back - especially when it comes to Retail Media for non-endemic brands. But coming soon, our newest white paper will help shed light on the ways commerce marketers can best leverage these powerhouses of the industry. Keep an eye out in the coming weeks! #KINESSOCommerce #BlindSpots #RetailMedia