Kochava Foundry

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🏁 Short Bridge Swim 2024 ✅ Last Friday, our HQ team took a well-deserved break to dive into Sand Creek for our annual swim competition! Huge congrats to our reigning champ, Jacob Manfred, for clinching his third consecutive victory! Shoutout to Matt Gillis and Matthew Mogollon for rounding out the podium in 2nd and 3rd place. Who’s taking the top spot next year? Drop your predictions below! 😉 #workculture #teamwork #worklife #worklifebalance

Users get to self-regulate their own cookie jar 🍪 👀 Have you ever seen one of those baking show where a contestant mistakes salt for sugar, leaving judges spitting out crumbs in disgust? After all that hard work, the contestant can only blush with embarrassment and shake their head in disappointment. For the many at Google who have worked on this initiative for years, the decision must’ve left a bitter taste. Learn more about the new plan here ➡️ https://lnkd.in/gz9HXpTM #google #privacy #cookies #digitalmarketing

This was a great webinar with a remarkable amount of tactical detail. Here's my TL:DR of key takeaways: **Adoption and Transition to AdAttributionKit:** Marketers should embrace the transition from SKAN to AdAttributionKit. The rebranding signifies Apple's continued investment in privacy-first measurement and the expectation that the adoption of AdAttributionKit will be faster than previous transitions. It's recommended to update apps directly to AdAttributionKit to take advantage of its new features and benefits. **Understanding and Utilizing Source Identifiers:** The introduction of Source Identifiers in SKAN 4, which will carry over to AdAttributionKit, allows for more granular tracking and optimization. These identifiers are divided into three parts, enabling marketers to encode important contextual signals such as publisher app, placement ID, and creative. This helps in optimizing campaigns effectively despite the limitations imposed by privacy thresholds. **Importance of Contextual Targeting:** With the deprecation of device IDs, contextual targeting has become more important. Marketers should focus on contextual signals such as publisher placement, time of day, and creative to drive campaign success. Companies like Dataseat (Now part of Verve) have built their DSPs around contextual targeting, which has proven effective in the privacy-first landscape. **Future of Attribution and Measurement:** While SKAN and AdAttributionKit are essential tools for attribution, they are part of a broader measurement toolkit. Marketers should also consider other measurement methods like media mix modeling (MMM) and incrementality testing to answer bigger questions about channel investment and media effectiveness. For instance, Kochava's MMM product, AIM, offers a robust solution to predict and optimize marketing spend, ensuring a holistic approach to understanding and enhancing marketing performance. **This Stuff is Complicated...Help is Available** Navigating the complexities of SKAn and ATT can be a daunting task for marketers, given the paradigm shift from traditional deterministic methods to privacy-first frameworks. As I emphasized during the webinar, this stuff is complicated, but it truly protects user privacy, which is paramount. At Foundry, we specialize in building bespoke bit protocol models tailored to individual clients, ensuring that you can optimize your campaigns effectively within these new constraints. #SKan #ATT

Who’s taking the gold in streaming?🥇 See how CTV's evolution is leading the charge with a dynamic, shoppable experience in the latest edition of +Kochava. This is the way ➡️ https://lnkd.in/gFfFyEkg #streaming #ctv #fast #olympics #tv

🤖 Bots might be sneaky, but we’re always one step ahead. Leveraging shorter lookback windows, smart traffic verification, and #Google Play’s Install Referrer API can help you outsmart bots. Discover the best strategies to keep your ad campaigns clean and your metrics accurate: https://lnkd.in/grUJvYqX #data #fraud #digitalmarketing #measurement

⚔️ How are you arming yourself against ad fraudsters? Our advanced tools and expert tips provide the armor you need to defend your ad campaigns. From real-time traffic verification to sophisticated anomaly detection, we’ve got you covered. Safeguard your campaigns and maintain data integrity: https://lnkd.in/grUJvYqX #fraud #ios #digitalmarketing #mobilemarketing

🤔 Did you know that fraudsters strategically stall spoofed installs to evade detection? Combating this requires a keen eye and advanced tactics. By analyzing post-launch performance data, you can identify telltale signs of bot activity and protect your campaigns from fraudulent behavior. Safeguard your data and maintain the integrity of your ad performance ➡️ https://lnkd.in/grUJvYqX #fraud #privacy #digitalmarketing #mobilemarketing

Closing the books on the 2024 MMA CMO & CEO Summit 📚 We’ve been inspired by the connections made and the conversations shared. Until next year! #CMO #CEO #digitalmarketing #digitaladvertising

Guess who’s back, back again? +Kochava’s back! Tell a friend (or two)! 📬 This edition is all about CTV, exploring its evolution into the dynamic shoppable experience we know and love today. Check it out below! ⬇️ #tv #digitalmarketing #ott #digitaladvertising