Marketing Trends

It might seem old school, but out-of-home advertising is still one of the most effective forms of marketing that exists. Why? Because it isn't negatively affected by frequency in the same way as other advertising. Jeremy Flynn of Clear Channel Outdoor explains on #MarketingTrends

Out-of-home (OOH) advertising isn't just about billboards anymore—it's evolving into a powerful, data-driven medium that's both unmissable and deeply connected to our everyday environments. On the latest episode of #MarketingTrends, Jeremy Flynn shared how Clear Channel Outdoor is redefining OOH by integrating advanced geo-location technology, enabling advertisers to reach specific audiences with pinpoint accuracy. We also explored how they're leveraging data to not just measure campaign effectiveness but to tie it directly to consumer behavior and outcomes. If you're interested in how the intersection of technology and traditional media is creating new opportunities in advertising, this episode is a must-listen. Tune in to see how OOH is becoming a dynamic, communal experience that can't be skipped or ignored. https://lnkd.in/eTipWiqt

Gen Z has buying power, but how are they deciding what to spend money on? Where do they find inspiration? Joe Cano of Zappos Family of Companies says marketers need to know the answers to those questions and start building campaigns that cater to the rising generations. Find out how on #MarketingTrends. #trends #marketing #branding #socialmedia #GenZ

With AI, it's easy to want to move quickly. But brands need to make sure they aren't implementing AI in places where consumers aren't really ready for it. On #MarketingTrends, Joe Cano of Zappos Family of Companies discusses how he thinks about adding new technology and why he lets his customers dictate the pace of change. #tech #marketing #AI #leadership

🚀 New Marketing Trends Episode Alert! 🚀 In the latest episode of Marketing Trends, we’re diving deep into the mind of Joe Cano, CMO of Zappos Family of Companies —a brand synonymous with exceptional customer service and innovative marketing. 🎙️ Key Highlights: Customer Obsession: Joe shares how Zappos maintains its legendary customer focus in a digital-first world. He talks about how understanding customer needs at a granular level has been a game-changer for their marketing strategies. Innovation at Scale: Discover how Zappos leverages technology to personalize the shopping experience and stay ahead in the competitive ecommerce landscape. Culture-Driven Marketing: Joe opens up about the company’s unique culture and how it fuels their marketing success, fostering loyalty and driving brand advocacy. If you’re passionate about blending culture with cutting-edge marketing tactics, this episode is a must-listen. Joe's insights are not just about staying relevant but about creating a brand that customers love and trust. Tune in now and get inspired to rethink your approach to customer-centric marketing! 🎧 https://lnkd.in/gjpJ58zY #MarketingTrends #Zappos #CustomerExperience #Innovation #Ecommerce #DigitalMarketing

What does it take to be a CMO for one of the biggest brands in the world? We asked Carla Piñeyro Sublett her advice for those who aspire to that kind of role. In response, she shared what she's learned on her journey at places like Dell Technologies, IBM, and more. Check out all her insights on #MarketingTrends #marketing #cmo #lessonslearned

Many strive to be servant leaders, but are they doing so in a modern way? Who are today's leaders actually serving? On #MarketingTrends, Carla Piñeyro Sublett explains how servant leadership has evolved and what modern servant leadership actually looks like. #leadership #marketing

For Carla Piñeyro Sublett, doing things in new, different, or scary ways has led to untold success. She joined us on #MarketingTrends to explain how she did it. #leadership #growth #marketing #branding

How often are you putting yourself in uncomfortable situations? Do you test your limits and push yourself to be better? Do you dare to fail? Those are the things that Suzanne Kounkel, Global CMO of Deloitte says are necessary in order for you to grow. Hear more of what she had to say on #MarketingTrends #marketing #leadership #growth Thanks, Brightspot

If you've been looking for a marketing refresh, Suzanne Kounkel has some actionable advice for you. And as the Global CMO of Deloitte, she's got the experience and the knowledge to back up her tips. Check out all of her insights on #MarketingTrends #marketing #business #expertadvice Thanks, Brightspot