Great Friday read from TVREV's Alan Wolk. This week the analyst sizes up Skydance's plans for #Paramount, plus Amazon's potential #NBA impact. Check out his latest on StreamTV Insider.
StreamTV Insider
Information Services
New York, New York 1,472 followers
In-depth coverage of the business and technology of streaming TV
About us
StreamTV Insider is the streaming video industry’s daily monitor. Its independent team of experienced editors provides relevant and insightful information on the dynamic streaming video market, covering topics ranging from streaming video distribution, programming, streaming technology, digital advertising, business deals, competition and personnel. StreamTV Insider provides its readers — which include stakeholders from the entire streaming TV industry such as service providers, MVPDs, programmers, equipment vendors, streaming customers and analysts — with thoughtful news and analysis on this competitive marketplace. StreamTV Insider is also closely aligned with the StreamTV Show, tapping into editorial content garnered from conversations with the many speakers and attendees of the show.
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Parks Associates’ Elizabeth Parks dives into the volume of video options for consumers, where fragmentation creates challenges for service providers and advertisers. Recent custom research from Parks Associates and SymphonyAI media division notes that 47% of executives in the streaming industry lack the data needed to make good business decisions. Get all the insights in her latest column on StreamTV Insider. #streaming
Parks: Economics challenge household finances – and the entertainment industry
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Longtime tech exec Jared Grusd is the new CEO of Gracenote, marking the first chief executive for the Nielsen-owned #metadata unit. Sujit Das Munshi has been named COO in another new C-level position for the vendor. Read more on StreamTV Insider.
Nielsen's Gracenote taps former Snapchat exec for new CEO role
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VideoAmp inked a partnership with Snap Inc. that involves integrating first-party data, video and #AR inventory into the vendor’s cross-platform media planning tools for advertisers. VideoAmp tools will help marketers looking to explore and test new AR formats. On average over 300 million Snapchatters engage with AR every day, per Snap. Adrian Pennington has the details on StreamTV Insider.
VideoAmp extends video ad planning capabilities to AR with Snap
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Multiple players are investing and competing to build TV operating systems that meet viewer and advertiser needs – but Google TV's Rob Caruso said consumers aren’t buying based on #TVOS yet, as price and size still drive purchasing. One takeaway from an excellent supersession at the The StreamTV Show hosted by TVREV’s Alan Wolk. Check out my latest on StreamTV Insider with more from LG’s Matthew Durgin, Vizio’s Katherine Pond and Samsung TV Plus’s Aileen Del Cid.
TV OS battle brews, do consumers care?
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ICYMI: TVREV’s Alan Wolk sums up key learnings from The StreamTV Show after hosting a fantastic supersession – #TVOS, #contextual ad targeting, local broadcast’s shift to #streaming. Read on StreamTV Insider for why it matters and what you need to do about it (plus check out the video showcasing Kirby Grines rap skills – Bundles, Bundles, Bundles!)
Wolk’s Week in Review: Bundles, Bundles, Bundles - What we learned at the StreamTV Show
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StreamTV Insider is excited to announced the distinguished lineup of StreamTV Awards 2024 winners, who were honored at the The StreamTV Show. Competition was particularly stiff this year, but winning executives and companies stood out for going above and beyond, with innovation, expertise and leadership to make positive impacts on their companies, clients and the streaming industry at large. Congratulations to all of the StreamTV Awards 2024 winners! Read here for more: https://bit.ly/3L5y2jk Executives of the Year: - Advertising Executive of the Year: Jamie Power, The Walt Disney Company - Content Partnerships Executive of the Year: Amy Kuessner, Pluto TV - Marketing Executive of the Year: Sylvia George, AMC Networks - Technology Executive of the Year: Scott Olechowski, Plex, Inc. Emerging Leaders: - Tyler Budd, Blue Ant Media - Matthew Dominguez, Cox Media Group - Isabel Bonebrake, Fubo - Daniel Pruett, Samsung TV Plus StreamTV Innovation Awards - Innovation in Advertising: Wurl ContentDiscovery from Wurl - Innovation in Content Delivery & Distribution: Verimatrix Streamkeeper from Verimatrix - Innovation in Monetization: ChurnIQ from Cleeng - Innovation in User Experience: The Digital Vending Machine from Bango StreamTV 2024 Standouts - Marketing Campaign of the Year: Pluto TV Country - FAST Channel of the Year: Tennis Chanel -T2 - Streaming Platform of the Year: Roku - StreamTV Impact Award: Pluto TV
Presenting the StreamTV Awards 2024 Winners
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Local #CTV adtech company Madhive is buying Frequence, adding frontend workflow software and omnichannel sales tools to its stack alongside 350 employees. Madhive CEO R. Spencer Potts and Frequnce’s Tom Cheli spoke with me about joining forces and plans to become a digital ad hub for local markets and SMBs. Read more in my latest on StreamTV Insider.
Madhive acquires Frequence, plots digital ad hub for local and SMBs
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Price hikes, password-sharing crackdowns, and a cost of living crisis are deterring European subscribers from spending more on subscription services – but not by as much as one might think. Adrian Pennington has the details on StreamTV Insider. #streaming #subscriptions
European subscription market still lucrative opportunity despite affordability concerns
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In his latest insights column on StreamTV Insider, analyst Dan Rayburn poses the interesting question of what is “TV”? And makes the case that Nielsen’s not doing the industry any favors with definitions as they relate to viewership #measurement. Read on for his take and weigh in with comments on what #TV means to you. As Rayburn says, words matter.
Rayburn: What is TV?
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