Political campaigns have long been challenged with evidence that their ads or messaging are working. Now, tech from Swayable is allowing political marketers to take advantage of cutting-edge real-time measurement tools. Hear about it from its CEO, James Slezak, on this week’s episode of The Current Report: https://bit.ly/3WZnNmo #advertising #marketing #digitaladvertising
About us
The most critical innovations in advertising are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place.
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Updates
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India is a market that advertisers simply can’t afford to miss. As the world's most populous nation and now its fastest-growing major economy, India is on the cusp of economic, social and technological growth that could reshape the world, just like China did four decades ago. #programmatic #advertising #streaming
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One of the larger brand success stories of the past year is no doubt the Stanley Quencher. The reason behind the success? Women: https://bit.ly/46XaffI #advertising #marketing #socialmedia
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Momentum has been high for Democrats since Kamala Harris became the party's nominee a month ago. But how do Democrats keep that going into election day? And what strategies are they using to target swing voters? Middle Seat's Elizabeth Bennett shares her wisdom in this special episode of The Current Report from the Democratic National Convention in Chicago. #advertising #digitalmarketing #media
How Democrats are planning to keep Kamala Harris' momentum going after
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Inside this edition of The Current: - As Kamala Harris ascends to the top of the presidential ticket, political media buyers target swing voters by shifting spend to digital channels. - Sabrina Mucig shares key insights in marketing Colgate-Palmolive’s brands to more than 30 European countries by harnessing premium media. - Comscore, Inc.’s Steve Bagdasarian joins ‘5 minutes with’ to discuss the importance of optimizing locally, the company’s recent measurement accreditation and more. - We break down one of the most essential distinctions in digital media: What’s the difference between on-site and off-site media? #digitaladvertising #marketing #advertising
On the ground at the DNC
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We spoke with operatives on the ground at the Democratic National Convention who specialize in running media campaigns - from fundraising to planning to measurement - for an inside view of the 2024 political playbook. #advertising #streaming #digitaladvertising
Inside political marketers' strategies to get Democrats elected | The Current
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Sabrina Mucig, senior director of media and digital transformation at Colgate-Palmolive in Europe, says she often turns to premium content to "cut through the clutter" in a demanding market. She shares key insights in advertising Colgate-Palmolive brands to more than 30 European countries that feel intimately localized and part of a coherent, overarching strategy. #advertising #marketing #digitaladvertising
Why Colgate-Palmolive’s European media lead believes premium content builds brands | The Current
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“We’re at this unique inflection point in the market. So, for us, it’s about disrupting the concept of what traditionally has been thought about for cross-platform measurement." As an industry leader in cross-platform measurement, Comscore, Inc. is plunging into a future driven by data. Its Chief Commercial Officer, Steve Bagdasarian, shares how in this edition of 5 Minutes With: https://bit.ly/4cQO6RH #advertising #measurement #digitaladvertising
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Digital marketing generally comes in one of two forms: on-site and off-site. To better understand the difference, we've assembled this handy guide to break down how the two operate, the separate roles they play in a marketing campaign and how they complement each other. #digitalmarketing #marketing #retailmedia
What the Tech is onsite vs. off-site advertising? | The Current
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This back-to-school season, sustainability is top of mind for students making purchases in preparation for the academic year. In fact, 71% of U.S. students surveyed say it's important that items they buy for the return to class be sustainable or environmentally friendly, according to a new study from the National Retail Federation. #backtoschool #sustainability #ecofriendly
71% of students want their back-to-school purchases to be eco-friendly | The Current
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