🎓 Congratulations to Our Behavioral Economics Immersion Graduates! After 24 hours of intensive coursework and sessions over the past three days, this group leaves with deeper insights into understanding and influencing consumer behavior. Thank you to all the participants who brought diverse perspectives and engaging conversations from various industries, and to our faculty for delivering such an enriching program. #behavioraleconomics #behavioralscience #consumerinsights
Yale Center for Customer Insights
Advertising Services
New Haven, Connecticut 3,766 followers
Where global leaders in business and academia collaborate to advance new thinking on customers and consumers.
About us
Building on Yale’s heritage in behavioral economics, The Center for Customer Insights at Yale SOM partners with global marketing leaders to develop, test and disseminate new insights that advance consumer understanding.
- Website
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http://som.yale.edu/cci
External link for Yale Center for Customer Insights
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- New Haven, Connecticut
- Founded
- 2005
- Specialties
- Econometrics
Updates
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🧩 An accountant says: “That attorney is my brother,” and that is true—they have the same parents. Yet the attorney denies having any brothers. How is this possible? Yale School of Management's Shane Frederick and co-authors reveal how certain riddles expose mental models that blind us to possible answers. These puzzles challenge our intuitive thinking and reveal how stereotypes and initial impressions can mislead us. #riddles https://lnkd.in/gd54EYh3
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Yale Center for Customer Insights reposted this
When Professor K Sudhir joined Yale SOM in 2001, the marketing department was small, but he saw the potential for growth and opportunity. As the digital revolution and the rise of big data transformed the marketing field, K. Sudhir played a pivotal role through his data-driven consumer research, advancing the discipline at SOM. He is dedicated to offering SOM students opportunities in marketing research through programs like the Yale Center for Customer Insights. Learn more about his experience: yalesom.io/3xh2GD7
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🧐 Make a product by mistake? Might be worth telling the origin story... Consumers may prefer products made by mistake over those made intentionally—even when the mistake affects the product's quality. This insight can be powerful in crafting an authentic brand narrative that taps into the allure of the improbable and the unique. Read more: https://lnkd.in/eSRqCEFW
Valuable Mistakes
som.yale.edu
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From sifting through vast amounts of data to predicting profitable product features, Yale School of Management's Alex Burnap shares how AI is paving the way for more efficient and appealing products. 🚗 #AI #productdevelopment #marketinginnovation #techtrends #productdesign https://lnkd.in/eMrN_BJ5
AI can power better product development based on consumer needs, says Yale marketing professor
businessinsider.com
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Asking for what you want - a trait of using influence as your superpower from Yale School of Management's Zoe Chance. 💪 https://lnkd.in/e_yH7ryt #influence #persuasion #careergoals
Feeling stuck in your sustainability job? Here are 8 steps to reclaim your job satisfaction | GreenBiz
greenbiz.com
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🧠 Key Takeaways from YCCI’s 2024 InsightsOn Conference 🧠 Last month YCCI hosted its 17th annual InsightsOn Conference, bringing together top industry and academic leaders to share the latest in marketing, data-driven insights, and consumer behavior. The event was a hub for collaboration, ideation, and networking. Key highlights included: 🔍 The Essence of Insights 🤝 Forging Consumer Connections 📖 The Art of Storytelling 🤖 Harnessing the Power of AI 📊 Influencing Consumer Behavior Thank you to everyone who made this year's conference an enriching, successful event! Read the full recap here: https://lnkd.in/e_ApQGNM #YaleInsights24 #MarketingConference #InsightsConference #ConsumerBehavior #AI #Storytelling
From Insights to Action: Key Takeaways from YCCI’s 2024 InsightsOn Conference
som.yale.edu
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🗓 Last week to register! Time is running out to save your spot at our Behavioral Economics Immersion and level up your marketing and insights skillset. Join peers from PepsiCo, Inter Ikea, General Motors, Travelers and more and earn your certificate as top Yale School of Management Marketing faculty take you deeper into the mind of the consumer. Learn more and register here: https://lnkd.in/d6RtN5WR #behavioraleconomics #behavioralscience #marketing #insights #executiveeducation #consumerbehavior
Rethinking Marketing and Insights with Yale: Behavioral Economics Immersion
som.yale.edu