The YouTube Culture & Trends Report 2024 is here, and we’re talking about the fundamental shift in fandom enabled by digital video. Some need-to-knows: ⏰ More people than ever are 24/7 fans, looking to engage with the things they’re interested in across a range of formats 🎨 Fans are also creators — with 65% of Gen Z describing themselves as video content creators ▶️ Fans turn to YouTube for content about their fandom Read the full report 👇
About us
The latest trends, audience insights, and YouTube news to help inspire your digital video strategies.
- Website
-
https://www.youtube.com/user/advertise
External link for YouTube Advertisers
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- San Bruno, CA
Updates
-
Which tools are helping creators find new ideas and reach new audiences? 🤔 Tech expert Jacklyn Dallas shares her thoughts.#ad
-
How do you get millions of viewers to tune into a four-hour ad? For Nissan Motor Corporation, the answer was to lean into the relaxing vibe pioneered by YouTube’s lofi trend. FCB Global Chair Susan Credle and Google Creative Works Director Abigail Posner feel the ambience👇
-
Make AI work for you and uncover some of the best insights into how artificial intelligence can help bolster your business and take your assets to the next level with our own Matt McDonald and VaynerMedia’s Hugh Scallon 🚀
One of my favorite things about my job is the ability to connect with thought leaders in the market. Last week I had a super fun conversation with Hugh Scallon from VaynerMedia to chat about the opportunities #AI presents brands and advertisers, the future of sports, our favorite creators on YouTube, and more. We’re both excited about the way AI creation tools can help advertisers modify existing assets for different audience segments, “rip[ping] open the aperture on your content tool” as Hugh put it. This will allow brands to increase the volume of their creations while optimizing this content, yielding more of a competitive advantage. Watch a clips of our conversation here!
-
Global CCO of WPP Rob Reilly shares a campaign that took storytelling to a new level, and explains why YouTube is the platform where powerful stories can and should be told. Get inspired by the creative possibilities YouTube can unlock for you. Watch the full discussion here → https://lnkd.in/eZwubhqp
-
YouTube Shorts and creators are a potent combo — throw in a dance challenge, as Reese’s did, and you’ve got a recipe for views. FCB Global Chair Susan Credle and Google Creative Works Director Abigail Posner’s react to the campaign as part of our “Creative Reactions” series👇
-
Dacy Yee, CMO and CRO at Experian Consumer Services, joined Modern Marketers this week to explain how finding the right celebrity partner and using full-funnel video helped the brand reach the right audience, with the right message, at the right time. Listen now: https://goo.gle/3xVyU7d
-
On YouTube, views are a key indication of customer interest — and views on skippable ads show the viewer’s choice to engage with a brand. Video View Campaigns allow you to reach audiences with relevant ads that build consideration, efficiently. Learn more about the Google-AI powered solution 👇 https://lnkd.in/e8ndSWwn
-
-
To introduce its new Android-enabled hybrid to a younger audience, Volvo Group partnered with two composers — and created a campaign that was music to consumers’ ears. Google Creative Works Director Abigail Posner explains👇