Ben Murray

The SaaS CFO | The #1 source for SaaS finance education. Video lessons, content, templates, and communities to accelerate your SaaS and career.

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Part 3: Key SaaS Reports | Churn & Retention

Part 3: Key SaaS Reports | Churn & Retention

July 16, 2021

42 likes3 comments

The SaaS P&L - Critical to Your Business

The SaaS P&L - Critical to Your Business

April 27, 2021

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Five Critical Reports to Manage Your SaaS Business.

Five Critical Reports to Manage Your SaaS…

April 2, 2021

20 likes1 comment

How to Correctly Calculate your SaaS Gross Margin

How to Correctly Calculate your SaaS Gross…

July 9, 2018

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SaaS Founders, Don't Ignore This One Simple Accounting Process

SaaS Founders, Don't Ignore This One Simple…

April 12, 2018

6 likes1 comment

SaaS Accounting Tips for Founders

SaaS Accounting Tips for Founders

October 12, 2017

10 likes1 comment

SaaS Showdown – CAC Payback Period vs LTV/CAC

SaaS Showdown – CAC Payback Period vs LTV/CAC

August 23, 2017

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The Proper Use of the SaaS Quick Ratio

The Proper Use of the SaaS Quick Ratio

June 15, 2017

5 likes

How I Calculate the CAC Payback Period

How I Calculate the CAC Payback Period

February 6, 2017

6 likes

The Forgotten SaaS Sales Efficiency Metric

The Forgotten SaaS Sales Efficiency Metric

December 28, 2016

1 like

What will your Sales Funnel look like in 6 Months?

What will your Sales Funnel look like in 6…

August 23, 2016

3 likes

SaaS Financial Plan– Your Financial Blueprint

SaaS Financial Plan– Your Financial Blueprint

August 15, 2016

3 likes

Must Measure SaaS Metric - Average Cost of Service (ACS)

Must Measure SaaS Metric - Average Cost of…

July 6, 2016

4 likes

Time to Profit in SaaS

Time to Profit in SaaS

May 20, 2016

8 likes

How I Create Detailed Headcount Forecasts

How I Create Detailed Headcount Forecasts

May 6, 2016

22 likes