Jenni Romaniuk

Jenni Romaniuk

Research Professor at Ehrenberg-Bass Institute, Author of Better Brand Health, Building Distinctive Brand Assets, How Brands Grow Part 2

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Reading 16 recommended articles on brand differentiation did not change my mind, and I doubt they would change yours either

Reading 16 recommended articles on brand…

October 28, 2022

287 likes89 comments

Mastercard does some…. branding…!

Mastercard does some…. branding…!

January 11, 2019

113 likes10 comments

Facts to stop you fearing negative perceptions, brand rejection and negative WOM

Facts to stop you fearing negative…

September 25, 2018

92 likes15 comments

Forget Brand Love; Let’s build Brand Friendships™ instead

Forget Brand Love; Let’s build Brand…

February 13, 2017

135 likes12 comments