In partnership with Trajectory, our Insight team carried out an in-depth study to capture the national mood of consumers heading into Christmas 2024, unlocking invaluable insights for brands and agencies. 

There is a LOT of sport this summer. With Euro 2024, The Olympics, Paralympics, and Men’s T20 World Cup all taking place, alongside classic summer staples like Wimbledon and The Open, there are BIG opportunities for brands to capitalise by reaching and engaging huge audiences of attentive consumers.

The research piece from our D.R.E.A.M Insight and Data team, part of our Big Squeeze cost of living research series, explores our readers’ content consumption habits, uptake of SVOD services, key sources for content recommendations and their feelings towards their current SVOD platforms.