How much does Canelo Alvarez earn for each fight? The surprising percentage that the Mexican fighter keeps...

In addition to being a great boxer, Canelo Alvarez is an excellent businessman and negotiator and, in anticipation of his next fight against Edgar Berlanga, he revealed to 'Sway's Universe' the reason why he demands 80 percent of all profits generated in each fight, including the sale of t-shirts, drinks and food consumed during the event.

Canelo keeps 80% of his fights' revenues

Saul Alvarez is fully aware that he heads a brand and as such knows how to sell himself.

His image and name are backed by 3 WBA, WBO and WBC world championships, not to mention that he has a record of 61 victories, a wide diversity of businesses and a scandal-free and almost exemplary career, so he knows that everything that revolves around the 'Canelo' brand, generates huge profits.

Thus, in order to maintain an always favorable strategy, Canelo Alvarez demands 80% of the profits around his fights because he is the one who exposes the physical in the ring.

Saul Alvarez and has the King Midas Touch

Canelo explained that any profit that is generated during his fights, no matter how small it may seem, generates an active and constant income for him.

According to Saul, if a T-shirt or even a drink is sold, he will be able to make a profit.

When is Canelo Alvarez's next fight?

Alvarez has already started to prepare for the fight he will have against Puerto Rican Edgar Berlanga on September 14, for which he will be pocketing 200 million dollars.

His opponent will be undefeated with 22 wins, 17 of them by KO.