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Hanna and Haley Cavinder might be known for their incredible talent in women's basketball, but will they become just as good in business as the twins launch their maiden venture together, leaving fans ecstatic in celebration.
The sisters have launched Hustle Beauty, which aims to produce products specifically for athleisure (athletics/leisure) seeks to create cosmetics for active women, with current products falling apart under the stress of sweat.
It could be a ground-breaking venture that permanently changes the market by shifting the focus to making sure women who are working out still look just as good as they do when they're heading for a night out with their gal friends.
"Hustle fits right in with our passion for fitness and beauty," Hanna and Haley Cavinder said, announcing the venture. "We've always dreamed of getting involved in the beauty industry, and this opportunity feels like a perfect match.
"We love working with brands that empower women and promote confidence. The focus on athleisure, sweat-resistant products is perfect for our active lifestyles, and it lets us connect authentically with our followers."
Fans react to the news
Naturally, the announcement caught the attention of their fans as the duo are highly popular thanks to their online personalities and their carefully-honed NCAA basketball craft.
And although it remains to be seen whether their older sister, Brandi, is involved, fans lost their minds at the news and began to celebrate the pair on Instagram after the announcement.
One user posted, "Dream team," with clapping emojis. Whilst Courtney Jones-Louks, one of the co-founders, added, "I might cry... SO GOOD!!!"
A third wrote, "So excited about this."
A fourth said, "Been waiting for this one. Let's Hustle!"