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Travis and Jason Kelce are in business together as the legendary NFL pair launch their own cereal brand featuring an intriguing fusion of their childhood flavors which helped them go on to collect four Super Bowl rings.
The football champions partnered up with General Mills to debut Kelce Mix, which combines Cinnamon Toast Crunch, Lucky Charms and Reese's Puffs all into one box of cereal to help youngsters get their days started.
"I take my cereal game seriously," Jason Kelce said in a press release from General Mills. "And thank goodness, because Cereal Training Camp was no joke.
"The only thing Travis and I know more about than football is cereal. So, we're honored to take home the victory and consider ourselves officially inducted into cereal culture with Kelce Mix."
There was no competition over which flavors would be included either, as back in December 2023 the pair agreed the Kelce Mix ingredients were their favorite trio although they had a slightly difference order as Travis had Lucky Charms third whilst Jason has it in second.
Reese's Puffs is their number one pick and the Kansas City Chiefs' Travis Kelce's comments, he might be bordering on addiction to the stuff.
"I've said that I'd eat a whole box of Reese's Puffs cereal in one sitting," Travis Kelce said. "And while I stand by that, our creation might just be the new MVP of the cereal aisle.
"We'd go through two to three boxes of our favorite cereals a week when we were growing up, so being able to team up with General Mills now is a full circle moment for us."
When does Kelce Mix hit the market?
So, when does the MVP of cereal finally hit the market? The launch date for Kelce Mix is from September when it will debut in retailers with a cost of $5.96 according to the Cincinnati Enquirer.