- Based on our rigorous research and backed by a team member’s first-hand experience as a licensed life insurance agent, we at the MarketWatch Guides team have chosen Mutual of Omaha, MassMutual and John Hancock as our top life insurance companies.
- Of the 1,000 participants in our February 2024 survey, 42% chose a whole life policy — nearly double the number of individuals who chose a term policy (23.9%).
- State Farm, which has earned the top spot in the J.D. Power U.S. Individual Life Insurance Study four years in a row, was the company more of our survey respondents purchased coverage from (13%) than any other.
Why We Picked Mutual of Omaha
We picked Mutual of Omaha for its no-exam options, plus its strong financial strength and customer service ratings from independent companies. Customers aged 45 to 85 years old can purchase no-exam whole life insurance policies with coverage amounts from $2,000 to $25,000. Based on our February 2024 Pollfish survey of 1,000 life insurance policyholders nationwide, 48% of respondents purchased no-exam coverage. The company’s A+ financial strength rating with AM Best demonstrates the ability to pay a claim, and the company features term and permanent policies that offer accelerated death benefits.
Mutual of Omaha pairs its comprehensive coverage with a strong customer experience, as suggested by its score of 805 out of 1,000 on J.D. Power’s 2023 U.S. Individual Life Insurance Study. The company also has a lower-than-average 0.63 NAIC complaint index. Any provider with an index below 1.00 has a complaint index lower than expected compared to its industry competitors.