June 2024 Flash Report

The Growth State of B2B SaaS Businesses in June 2024

According to the anonymous billing and pricing data from Maxio, the average growth rate across our customer base has improved to 19% in Q1 2024 from 15% in Q4 2023. In this report, we’ll delve into who is experiencing this positive trend, based on pricing model, size, and industry, and which are still struggling.

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Q1 2024 growth index coverJanuary 2024 Report

Growth rates seem to have steadied throughout 2023—but what that means for each business is a little different. In this report, we dig into the “new normal” for businesses based on billing type, size, region, and—new to this report—industry.

November 2023 Flash Report

In our 1H 2023 report, we were encouraged by the increase in the annualized growth rates for B2B subscription businesses in Q2 vs. Q1 2023. Now, as we head into Q4 2023, this increase is continuing to rise.

Maxio growth index Q3 2023 cover

August 2023 Report

The overall decline in growth has driven a shift from “growth at all costs” to “efficient growth” as access to capital at desirable valuations is no longer an easy task. But hope is not lost—consumption businesses are beginning to see a rise in growth rates heading into Q3 2024.

March 2023 Report

B2B software companies appear remarkably resilient in the face of current economic headwinds. While growth rates for most companies analyzed in this study declined over the course of 2022, those that process $1M or more in annual billings, 82% grew year-over-year from 2021 to 2022.

About the Maxio Institute

Through our work with over 2,000 subscription businesses, the Maxio Institute is uniquely positioned to provide data-backed insights and benchmarks. Our goal is to help B2B SaaS businesses of all sizes gain an accurate picture of the current market, so they can make informed decisions about their future.

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