Sunday, 08/18
6:30 PM Pacific
9:30 PM ET
Welcome Cocktails
Pavillion
Monday, 08/19
7:45 AM Pacific
10:45 AM ET
Coffee Service Available
Alpine Foyer
8:00 AM Pacific
11:00 AM ET
VIP 1:1 Meetings
Monument Peak
8:30 AM Pacific
11:30 AM ET
Breakfast Buffet Opens
9:15 AM Pacific
12:15 PM ET
Sponsor Breakfast Presentation
Alpine Ballroom
9:35 AM Pacific
12:35 PM ET
Opening Remarks
- MC
- Erin Everhart, Senior Director of Event Programming, MediaPost
9:45 AM Pacific
12:45 PM ET
Keynote: Moving Your Brand Out of the Friend Zone
You know that moment when you’re vibing with someone, but they just want to be friends? We’ve all been there, and that same heartache happens between brand and consumers. Join Doug Zarkin, Good Feet CBO, as he explores the intricate world of brand-consumer dynamics, revealing how to transcend the “friend zone” and ignite a love affair between your brand and its audience. He will cover how to future-proof your brand to stay relevant with changing times and younger generations, how to create emotional connections with customers by "thinking human," and how to leverage storytelling to achieve tangible results.
- Keynote
- Doug Zarkin, Chief Brand Officer, Good Feet Holdings
10:15 AM Pacific
1:15 PM ET
Panel: Next Gen Loyalty: The Balance Between Convenience and Value
We have a complicated relationship with the word value. Loyalty programs help drive repeat purchases, but customers want convenience, exclusivity, and expertise during their shopping experience – in addition to a good deal. And while price is a key decision factor, it doesn’t install long-term loyalty. How do we drive differentiation, loyalty, and trust that goes beyond markdowns and promotions? What new ways can we provide value without it being a race to the bottom?
- Panelist
- Asa Shiverick, Director of Demand Generation, Napa Auto Parts
10:45 AM Pacific
1:45 PM ET
Sponsor Spotlight & Coffee Break
11:15 AM Pacific
2:15 PM ET
Fireside Chat: Optimizing Your Content Supply Chain
Content is the most powerful tool we have. It gives customers the confidence to buy; without it, we’re marketing in a black box. But with so many types of content we can use and so many channels we can use it in, managing that supply chain can be tricky. We’re sitting down with Mena Wouters from Lowe’s to talk about the omnichannel content experience, getting stakeholder alignment on what content we need, and how to maintain brand consistency (and our sanity) across all our channels.
- Interviewee
- Mena Wouters, Director Merchandising, Partner & Product Content Experience, Lowe’s
- Interviewer
- Erin Everhart, Senior Director of Event Programming, MediaPost
11:40 AM Pacific
2:40 PM ET
Panel: Keeping Up with the Evolving Omnichannel Customer Experience
It seems like every day there’s a new way for customers to interact with your brand. Paid media, owned marketing, in-store merchandising, social commerce, websites, apps…it’s enough to make your head spin. How do we provide shoppers a unified experience across all channels and touchpoints? What opportunities exist for creative efficiencies? How do we eliminate as much friction as possible? What are the next big things we need to be thinking about? Join our panel of experts to cover this and more.
- Panelist
- Brandi Stone Watkins, Director of Media & Multicultural Marketing, Carter’s
12:05 PM Pacific
3:05 PM ET
Roundtable: In-House, Hybrid or Agency: What’s Best for Media Management?
12:05 PM Pacific
3:05 PM ET
Roundtable: Loyalty Techniques That Drive Customer Frequency
12:05 PM Pacific
3:05 PM ET
Roundtable: Beyond Facebook: Innovative Ways To Use Social Media
12:05 PM Pacific
3:05 PM ET
Roundtable: Cross Channel Media Planning in a Luxury Brand
- Featuring
- Kelsey Ragsdale, Director of Digital Media, Gucci
12:50 PM Pacific
3:50 PM ET
Sponsor Lunch Presentation
2:00 PM Pacific
5:00 PM ET
ATV Tour on the Rubicon Trail
Lake Tahoe Kayak Tour
Golf at Everline Resort
6:30 PM Pacific
9:30 PM ET
Cocktail Party
Gar Woods Restaurant (Shuttle Departs at 6pm SHARP)
7:30 PM Pacific
10:30 PM ET
Dinner
Gar Woods Restaurant
Tuesday, 08/20
7:45 AM Pacific
10:45 AM ET
Coffee Service Available
Alpine Foyer
8:00 AM Pacific
11:00 AM ET
VIP 1:1 Meetings
Monument Peak
8:30 AM Pacific
11:30 AM ET
Breakfast Buffet Opens
9:15 AM Pacific
12:15 PM ET
Sponsor Breakfast Presentation
9:35 AM Pacific
12:35 PM ET
Notes from the Emcee
- MC
- Erin Everhart, Senior Director of Event Programming, MediaPost
9:45 AM Pacific
12:45 PM ET
Keynote: The Future of the Outdoors: How Merrell is Redefining Hike through Omni-Channel Marketing
- Keynote
- Pallav Tamaskar, CMO, Merrell
10:15 AM Pacific
1:15 PM ET
Panel: Audience Segmentation Strategies To Improve Personalization
If 2014 was the year of mobile, 2024 is the year of personalization. Customers today want a two-way relationship with brands, and you need both relevant, engaging content and clean, actionable data to make that happen. Learn hands-on tactics that marketers are using to better personalize across channels, including data gathering tips to enhance a customer’s profile, audience segmentation strategies, automated customer journeys, triggered campaigns and more.
- PanelistS
- Lisa Perrone Cirelli, Director - Product Recommendations and Personalization, Neiman Marcus
- Allie Wooster, Channel Manager - Programmatic & Affiliates, BBQGuys
10:45 AM Pacific
1:45 PM ET
Sponsor Spotlight & Coffee Break
11:15 AM Pacific
2:15 PM ET
Presentation: Unlocking AI For Audience Segmentation in Multicultural Marketing
Curacao Retail is the largest Hispanic-serving retailer on the West Coast. With 90% of their transactions tied to their private-label credit card, they were sitting on a treasure trove of customer data, but they weren't using it for marketing. CMO Ariela Nerubay Turndof joins us to talk about how they've unlocked audience segmentation to better communicate with their multicultural audiences and how they're thinking about AI to optimize language and tone while maintaining cultural relevance.
- Presenter
- Ariela Nerubay Turndorf, CMO, Curacao Retail
11:40 AM Pacific
2:40 PM ET
Panel: Put Down The Pitchforks: How Marketing, Product, and Engineering Can Work Together
Marketing, product, and technology managers are finding themselves working closer together than ever before. In the throes of our day-to-day jobs, it’s easy to forget that we’re all on the same team. Between competing priorities, misaligned goals, and the bugs that inevitably happen in digital, fingers get pointed and discussions get heated. How do we enable better collaboration between these orgs? What can product marketers do to enable backlog transparency? How can brand marketers provide clearer business requirements upfront?
- Moderator
- Rachel Doria, Marketing Technology Strategy & Enablement, Kohl’s
- PanelistS
- Dan Heneghan, Sr Manager Digital Merchandising, Zoro.com
- Cara Lewis, Senior Manager, Product Management, Eddie Bauer
- Kevin Washington, Director of Product Management, Best Buy
12:05 PM Pacific
3:05 PM ET
Roundtable: When Does Marketing Become Too Personalized?
12:05 PM Pacific
3:05 PM ET
Roundtable: Breaking Down The Product, Marketing, & IT Silos
- Featuring
- Rachel Doria, Marketing Technology Strategy & Enablement, Kohl’s
12:05 PM Pacific
3:05 PM ET
Roundtable: Where Does Retail Media Go From Here?
12:50 PM Pacific
3:50 PM ET
Sponsor Lunch Presentation
2:00 PM Pacific
5:00 PM ET
Sailboat Cruise on Lake Tahoe
Cable Car to High Camp - Incredible views, Fun games, Refreshments
Horseback Riding at Alpine Meadow Stables
Pool Hang-out
6:30 PM Pacific
9:30 PM ET
Cocktail Party
7:30 PM Pacific
10:30 PM ET
Dinner
Wednesday, 08/21
8:00 AM Pacific
11:00 AM ET
Breakfast Buffet Opens
Alpine Foyer
9:00 AM Pacific
12:00 PM ET
Keynote: The Key Pillars For Retail Success
9:30 AM Pacific
12:30 PM ET
Panel: Balancing Your Retail Media and Brand Marketing Strategies
As retail media spend continues to climb to an estimated $129 billion this year, we’re just now scratching the surface on how this channel fits into the overall media mix and how it works together with brand marketing. Can retail media drive brand awareness or is it purely a conversion-driven tactic? How do we integrate retail media with brand marketing for a seamless customer experience? How can we improve retail media capabilities? Will this become even more important when third-party cookies are deprecated?
10:00 AM Pacific
1:00 PM ET
Case Study Presentation
10:30 AM Pacific
1:30 PM ET
Summit Concludes
