The long anticipated, endlessly delayed “death of the cookie” has flooded the market with alternative data sets, IDs, and promises around solving for inevitable data deprecation. Data deprecation is real, and marketers are looking for scalable post-cookie access to consumers. Gaming, clean rooms, retail media networks, the return of contextual advertising - all are on the table and up for discussion. That is what the annual Tahoe gathering of data driven media mavens will engage in. Are the massively popular RMNs providing even better access and data than previous go-to channels? Can contextual ad models match the efficiencies and flexibilities of audience -based models? Are clean rooms scalable? Can the enormous gaming channel be tapped programmatically? And how is AI being implemented here and now to help the planning and buying process overcome the post-cookie conundrum?
We will explore:
RMNs as the new pillar of strategy
Clean rooms at scale?
Contextual 2.0?
Can programmatic and gaming mix?
Real world AI for media
Filtering fraud
At this year's Data and Programmatic Insider Summit we look past the cookie towards new ways of leveraging data in the digital mediaverse.
Unparalleled access and knowledge sharing with the leading minds in the Industry
Morning Sessions – a marketers & buyers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
Noon Roundtables – open, off the record, discussions of the morning's topics and how they relate to marketers' own business and experience.
Afternoon Activities allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
Cocktails and evening dinners bring the group together over casual conversations and delicious meals
Add to the narrative to drive your channel forward as a key component of marketing campaigns within your company and the industry
Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
Congenial, relaxed experience. Attendees are working together to move the industry forward
Enhance your digital marketing initiatives with new solutions learned and partnerships gained
Format
Morning Sessions - a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
Noon Roundtables - open, off the record, discussions of the morning’s topics and how they relate to marketers’ own business and experience.
Afternoon Activities - allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
Cocktails and evening dinners - bring the group together over casual conversations and delicious meals
Melissa Bonnick, Executive Director, Head of Programmatic, Media Tagging & Trafficking, JPMorgan Chase & Co.
10:15 AM Pacific
1:15 PM ET
Panel: RMNs and The New Media Shopping Cart
With some of the best first-party data available, and point-of-purchase placement in such a range of customer journeys, are RMNs poised to replace Google as a pillar of ad strategy? Effective, but pricey, how are these new walled gardens impacting data-driven media plans? Where do they fit within an integrated strategy? And are they really delivering incremental value or just taking credit for customers you were already going to get?
Case Study: Navigating the road to a Cookieless Future: Predictions, Progress, and the Path Forward
In 2020, digital media buyers had to plan how to begin preparing advertisers for cookie deprecation, requiring predications about where to focus both short-term and long-term efforts of their clients. Four years later, how have those predictions held up? Manny Hernandez will explore the current state of cookieless preparation from the buy-side perspective. We'll review the solutions currently being tested by marketers and will share initial learnings and observations.
Panel: The New Context(ual): Leveraging the Post-Cookie Return to Content
Are we back where we started? Content and contextual targeting is back in vogue as a response to cookie deprecation. But how are planners best leveraging newer contextual networks, publishers' data, and AI tools to ensure the right adjacencies? How are they making these campaigns more effective, validating traffic, automating, and optimizing campaigns? Are we losing the efficiencies and accountability in this switch from audience targeting back to content proxies delivery?
PanelistS
Amina Asim, Director of Audience Intelligence, RPA
Angie Kubicek, Senior Director of Growth Marketing, Omaha Steaks
Kevin Shanley, Principal Brand & Advertising Optimization, Discover
Case Study: Measurement - Harnessing the Value of In-Housing to Validate Increased Media Spend
Manulife moved to gain control of their marketing funnel by bringing most of its media in-house, and, through the team’s in-house journey, discovered measurement is the key to driving success. Manulife’s AVP, Global Head of Demand Generation & Marketing Measurement, Chris Potts, will share their holistic measurement approach across creative, media and brand; showcasing how analytics guide effective decisions. He’ll also present data-driven arguments and real-world examples demonstrating how strategic brand spending drives long-term growth, justifying boosting the media budget for sustained market success.
Presenter
Chris Potts, Global Head of Demand Generation & Marketing Measurement, Manulife/John Hancock
11:55 AM Pacific
2:55 PM ET
Roundtable: Navigating (and Resolving) the ID Morass
Featuring
Amina Asim, Director of Audience Intelligence, RPA
11:55 AM Pacific
2:55 PM ET
Roundtable: Programmatic in the Cookieless Environment - How do You Win?
When third-party cookies finally go away, how will it impact your targeting and growth plans? Let's discuss.
Featuring
Angie Kubicek, Senior Director of Growth Marketing, Omaha Steaks
11:55 AM Pacific
2:55 PM ET
Roundtable: How are You Harnessing Your Data?
Do you have control over your data? Are you leveraging clean rooms? CDPs? Is it siloed, and are you using both structured and unstructured data? Lets discuss.
Cable Car to High Camp - Incredible views, Fun games, Refreshments
Horseback Riding at Alpine Meadow Stables
Pool Hang-out
6:30 PM Pacific
9:30 PM ET
Cocktail Party
7:30 PM Pacific
10:30 PM ET
Dinner
Saturday, 08/24
8:00 AM Pacific
11:00 AM ET
Breakfast Buffet Opens
Alpine Foyer
9:00 AM Pacific
12:00 PM ET
Presentation: Start-Up Brand's Super Surgical Strategy via Data & AI
Illicit Elixirs is a start-up beverage company going up against some of the largest brands in the US. So what can they do to compete? Outsmart them. Hear how the functional sparkling juice drink and their digital agency, Ciceron, are championing a fusion of data intelligence, AI and even generative creative in a go-to-market strategy that's punching way above the brand's weight class.
Panel: Oh, No, Not Another AI Panel!: Show Your Work
To hell with the handwringing over AI's potential to transform everyone's jobs. We know the hype. But what has AI actually done for you lately? We ask our panel to share concrete examples of where these emerging tools are helping here and now in the targeting, segmentation, buying and planning processes. No jazz hands allowed. We talk from example.
Experience the rugged beauty and the delicate eco-system of the high desert in the Pine Nut Mountains. If you think the desert is flat, you'll be surprised. Ride through the winding washes, up steep hills, and down rugged canyons while enjoying the majestic views of this remote and beautiful landscape. If you're lucky, you might even catch a glimpse of the wild mustangs that roam free across Nevada.
Thursday 2 p.m.
Lake Tahoe Kayak Tour
Experience the scenic and beautiful Lake Tahoe shoreline from the unique perspective of a kayak. Paddle along a section of developed waterfront and picturesque beaches. You will get a special glimpse of some of Tahoe’s most beautiful waterfront homes while enjoying the crystal clear waters of Lake Tahoe. We may also explore the granite boulder fields of Crystal Bay. - Level of Difficulty: Easy to Moderate.
Thursday 2 p.m.
Golf at Everline Resort
Surrounded by six majestic Sierra peaks, the Links at Everline is a championship Robert Trent Jones Jr. golf course in Lake Tahoe that rests serenely at the base of Palisades Tahoe. This magnificent course is the culmination of ten years of extensive planning and careful handling of the environment to preserve the unique beauty, natural wetlands, and wildlife habitat of Olympic Valley. The spectacular result is a natural Lake Tahoe golf course that blends in with its beautiful mountain surroundings.
Friday 2 p.m.
Sailboat Cruise on Lake Tahoe
The Santa Cruz 50' was a top race boat in it's day, designed for high-performance, off-shore racing. It is truly an incredible experience to be on board, sailing fast while taking in the unique view of the Lake Tahoe basin and the crystal clear waters. Join fellow Summiters for a one-of-a-kind experience!
Friday 2 p.m.
Cable Car to High Camp - Incredible views, Fun games, Refreshments
Take a cable car ride 2 1/2 miles up while enjoying a magnificent 360 degree view of Lake Tahoe and the surrounding mountains. At High Camp you'll have the option to take a self-guided hike to explore the area at the top of the mountain, or relax with a beverage and enjoy the view. There is also the option to play fun lawn games and disc golf (these may require an additional cost).
Friday 2 p.m.
Horseback Riding at Alpine Meadow Stables
Lake Tahoe horseback trail rides wind through green woodsy areas and the pretty places that you want to check out in Lake Tahoe. Lake Tahoe horseback riding is perfect in the summertime.
Friday 2 p.m.
Pool Hang-out
Relax in style at the outdoor pool here at the Everline Resort. Enjoy the amazing mountain views and sunny skies... oh, and cold, refreshing drinks will be available for purchase at the pool bar!
"MediaPost's Summits are a great opportunity to meet industry experts and learn about the movement in the digital space. I returned from the 3 days with a plethora of new contacts. It was the perfect environment to learn and network."
- Megan Goett, Vice President, JP Morgan Asset Management
"The Summit's mixed format of panels, speakers, and roundtable discussions kept the audience lively and engaged. Participants were also friendly and most importantly, knowledgeable. Very well done!"
- Patricia Morrow, Project Manager, Bacardi
"I've been to many conferences over the years but really appreciated the size and scale of these Summits. When you don't have to deliver a message to the masses it makes it much easier to dive in and have a real discourse about what's important with other industry experts. A very well-done event series."
- Jeff Day, VP Search Marketing, Barnes & Noble
"The perfect mix of retailers, agencies and vendors to generate a lot of ideas and gain a better understanding of the role social media plays in business today. I look forward to attending again next year! "
- Carri Lukasik, Marketing Manager, The Walt Disney Company
"The atmosphere is incredible. I was surrounded by some of the smartest people in the industry and I had a chance to network and talk to everyone."
- David Goldman, Senior Marketing Specialist, MRM Worldwide
"This Summit was one of the most inspiring and insightful events I've ever attended. So many great industry minds all in one cozy lodge. I brought back a wealth of practical and actionable learnings that I'm already putting to great use. I can't wait to attend again."
- Wayne Miller, Sr. Digital Marketing Manager, Zumba Fitness
"This Summit is one of the best conferences I've attended. The intimate setting allows great conversation with peers and I love all the gold nuggets I pick up from the sessions... nuggets of opportunity that are leveraged to improve the marketing efforts for FedEx."
- Andrew Bailey, Senior Marketing Specialist, FedEx
Experience accommodations rivaling the magnificence of an alpine setting. The Everline Resort & Spa offers luxurious accommodations with grand picture windows that reveal sweeping views of the Sierra Nevada range, ancient ponderosa forests and lush meadowlands.
Booking your Room atEverline Resort & Spa
To secure a room for MediaPost's Data & Programmatic Insider Summit, you MUST be a registered attendee of the 3-day conference. If you ARE NOT registered in our event system you will NOT be able to retain any reserved room under our discount booking link below. Any reservations made WITHOUT event registration will be revoked. If you haven't done so yet, you may register for the event here.
Those flying in will arrive at Reno-Tahoe International Airportin Washoe County. The Airport Code is RNO. It will take approximately 45 minutes to an hour to transfer to Resort at Squaw Creek.
Recommended Local Transportation
Shuttle Services To reserve a spot with North-Lake Tahoe Express please follow this link or call (866) 216-5222. Private Cars or Limousines:
To make a reservation with North Tahoe Executive Shuttle please call (866) 583-7685 or email [email protected].
Car Rentals
Reno-Tahoe International Airport provides convenient access to nine different rental car agencies. Alamo, Avis, Budget, Dollar, Enterprise, Hertz, National, and Thrifty vehicles are located just outside Baggage Claim in the Parking Structure. Please follow this link for more information.
The Official Packing List & Survival Guide
Brand Marketer Program
Insider Summits are complimentary to Brand Marketers and Agency Executives who meet our requirements.
To qualify, you must:
* Control the Programmatic strategy and budget at a major consumer brand * Serve as Senior Level Management or above * Agree to attend all sessions and all 3 days of the Summit
Reasons and Benefits To Attend: * Unparalleled access and knowledge sharing with the leading minds in the Real Time Industry * Opportunity to hear from and interact with over 40 speakers who are senior level brand marketers and solutions providers * Morning Sessions provide best practices, case studies, and newest tactics which can all be applied to your marketing strategies * Be part of driving Programmatic Buying forward as a key component of marketing campaigns, within your company and the industry * Unlimited access to stay in touch with the office: WiFi enabled conference room and quite office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties * Congenial, relaxed experience. * Enhance your marketing initiatives with new solutions learned and partnerships gained
Complimentary Brand Marketer pass includes: * Summit registration ($2995 value) * Accommodations at the conference venue for three nights * No Charge Activities such as golf, fishing charter, kayaking, dolphin cruise, and more * Meals, drinks and functions over three days
"The speakers, panels and roundtables at the Summit were informative. What a great group of people! Everyone was so nice and helpful. Looking forward to the next one!" Lisa Anderson, Email Strategy Manager, AstraZeneca
"The intimacy and knowledge sharing during Media Post Summits amazes me. I very much appreciate the time dedicated to the subject and that we tackle the topics from various viewpoints. This is time well spent!" Carol Wolowic, Manager, Media, Panera Bread
"A fantastic event for learning and sharing with thought leaders. Gave an outstanding forward look into the world of brand experience management." Thomas Panchak, Sr. Director, Digital Marketing, Johnson & Johnson
Thank you! We will review your application shortly.
For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.
For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at [email protected].
Quality Pledge
MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.