Maximize Your Brand Impact

 

Medscape is the leading source of clinical news, videos, peer perspectives, and point-of-care/reference tools for healthcare providers worldwide. The outstanding editorial content and essential practice tools we provide for our HCP customers generate opportunities for marketers to engage physicians effectively with industry information in a compliant and impactful manner, creating unparalleled value. Ready to reach the healthcare professionals that can drive your brand or business forward? Get started by requesting a quote today!

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Essential for Advertisers

 
  • Reach a targeted HCP audience: Advertise to HCPs based on specialty, location, or your own custom list or we can use our advanced targeting analytics to build an impactful audience for you.
  • Boost brand awareness: Increase brand visibility with HCP and decision-makers with Medscape’s massive platform of over 1M+ registered U.S. physicians and 1.2M MDs, 660K NP/PAs and 370K RNs, Pharmacists and other HCPs who visit 158M times monthly. We reach 94% of all U.S. physicians monthly.
  • Engage your audience: Engage HCPs in your sponsored messaging and content through a host of formats including native display ads, video, test and teach quizzes, patient cases, virtual events, clinical tools, and other engaging formats to build trust in your brand as a leader in the industry.
  • Measure your success: Track the performance of your advertising campaigns in real-time with our advanced analytics and reporting tools to make data-driven decisions and optimize for maximum impact.

Essential for Healthcare Professionals

 
AWARD-WINNING PROFESSIONAL EDITORIAL TEAM
Our high quality content drives healthcare professionals to the Medscape site by providing the following:
  • Clinical news, reference and features across 30+ specialties, 400+ rare diseases
  • Robust content, resources and tools based on peer-reviewed medical literature, interviews, social media channels
  • Largest Drug & Condition database; 9,250 brand and generic monographs and 150,000 drug interactions
  • Comprehensive coverage of conferences around the world; robust insights by KOLs
  • Immersive KOL and peer-to-peer video and virtual patient simulations programs
  • Over 1,000 disease state educational quizzes and patient case challenges
  • Podcasts – 200 episodes to date, ~10/month

Essential for Healthcare Professionals
Essential for Healthcare Professionals

Medscape Programming Value

 
 

How We're Different

 

Powering our solutions are advanced targeting, unmatched recruitment, and the industry's leading network of over 6M physicians worldwide.

Powering our solutions are advanced targeting, unmatched recruitment, and the industry's leading network of over 6 MILLION physicians worldwide.

1,100,000
U.S. Physician
Reach
407,000
Nurse Practitioners &
Physician Assistants
94%
1-Month Active
MD Reach
Specialty
1 Month
Reach
Reach to
NPI Universe
Allergists & Clinical Immunologists
4,951
97%
Anesthesiologists
49,373
97%
Cardiologists
32,212
97%
Critical Care Specialists
7,306
98%
Dermatologists
14,063
97%
Diabetologists & Endocrinologists
8,198
97%
Emergency Medicine Physicians
58,528
97%
Gastroenterologists
14,578
98%
Hem/Onc Specialists
24,914
97%
ID/HIV Specialists
7,355
98%
Medical Geneticists
1,066
90%
Nephrologists
9,500
98%
Neurologists
31,095
96%
Obstetricians & Gynecologists
49,893
97%
Ophthalmologists
20,933
97%
Orthopaedists & Orthopaedic Surgeons
26,617
97%
Pathologists
18,042
95%
Pediatricians
90,745
96%
Plastic Surgery & Aesthetic Medicine
7,905
97%
Primary Care Physicians
301,326
95%
Psychiatrists
54,420
96%
Public Health & Preventive Medicine Specialists
2,439
93%
Pulmonologists
8,585
98%
Radiologists
39,344
97%
Rheumatologists
5,494
98%
Surgeons
44,766
96%
Transplant Surgeons
892
93%
Urologists
11,814
96%
Other Specialists
177,831
87%
Overall
1,124,185
94%
US Allied HCPs
1 Month
Reach
Reach to
NPI Universe
Physician Assistant
136,551
84%
Nurse Practitioner
270,558
80%
Overall
407,109
82%

Solutions To Meet Your Needs

 
Brand Reminders and Reinforcement Experiences

Brand Reminders and Reinforcement Experiences

Drives reach & frequency; short-form message engagement with targeted banner media & short form tactics

Exclusive Editorial Experiences

Exclusive Editorial Experiences

Integrates your brand within Medscape’s award-winning editorial content seamlessly with banner, video, alerts, email, audio

Immersive Brand Experiences

Immersive Brand Experiences

Educates your targets with deep brand content engagement and delivers your full brand story via eDetails, video, microsites

Advertising with Medscape offers a unique opportunity to connect with a highly engaged audience of medical professionals and decision-makers. With advanced targeting capabilities, engaging ad & sponsor content formats, and powerful analytics tools, you can reach your audience and achieve your advertising goals. Join the ranks of top healthcare brands who have already benefited from advertising on Medscape.com. Contact us now to discuss your options!

Request a Quote

 
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