Meghan Markle goes CEO shopping after launching brand, which is being compared to Gwyneth's Goop

The Duchess of Sussex Meghan Markle is eyeing up candidates to make her new luxury lifestyle brand a success.

Meghan quietly launched her new lifestyle brand, American Riviera Orchard, on Instagram last month and has already gained more than 570,000 followers. American Riviera Orchard is thought to be a lifestyle and cookery brand that will tie in with a new cooking show on Netflix.

It was suggested Meghan could rake in more than six-figures in sales in the first weeks of American Riviera Orchard’s launch, but it has not been revealed when the products will go on sale.

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READ MORE: Meghan Markle must unveil two things for American Riviera Orchard's success, says expert

A source close to Meghan claimed to the Daily Mail: "Meghan is interviewing candidates for the CEO role at the moment."

The new brand, which has only been launched with the Instagram handle and a soft focus grainy video, is expected to focus on homewares as well as makeup and skincare. Meghan is being compared to Gwyneth Paltrow, who founded the hugely successful Goop brand, as she reportedly aims to introduce cosmetics and beauty products into American Riviera Orchard. According to a trademark application extension, the brand will now include an array of products such as fragrance, body lotion and haircare.

As a brand, American Riviera Orchard hasn't yet confirmed what it will retail, yet it's expected that the brand will stock home decor items such as marmalades, jams, and other lifestyle products including dog shampoo and cosmetics according to trademark documents that have been launched.

The company is thought to be emulating Meghan's previous lifestyle brand The Tig, which featured an array of articles about food and wine, as well as countless recipes published by Meghan herself. The website was shut down ahead of her wedding to Prince Harry in 2018, and her latest business venture is seen as a relaunch of her blog and a return to entrepreneurship, which was hugely popular with fans during Meghan’s time on the legal drama Suits.

Speaking exclusively to The Mirror, digital marketing expert Kate Williams of KW Marketing has advised how the Duchess of Sussex can ensure her new brand is a success as she explained: "To keep the momentum going and to build a deeper relationship with her audience, Meghan can start by unveiling the heart and soul behind American Riviera Orchard. Sharing the brand's mission, story, and product range will engage followers and make them feel like insiders."

The launch of the former Suits actress' new brand is also potentially looking to use her celebrity influence and to rope in her celebrity friendship circle to support it. Royal commentator Richard Fitzwilliams told The Sun: “The whole enterprise doesn't sound to me like one that would be Hollywood A-list. But if she can get out to endorse the said products - George Clooney, perhaps Oprah then, that's another thing. I mean, she had Hollywood a Listers at the wedding. Now is the time to call on them."

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