This is what the Monopoly board would look like now - nearly 90 years on from the famous game's original release.
Some iconic London streets have become more desirable - and others have been shunned - in the near century since the popular board game was first sold. Pall Mall, which is in the City of Westminster, has moved towards the end of the board - as grand properties there now have an average asking price of £2,578,778, according to Rightmove and Zoopla.
But Coventry Street in the West End has shifted from the mid-range yellow group in 1935 to the light blue tinge in this mockup, tumbling 11 spots. The average property asking price there is around £796,000, data shows.
However, experts told the Mirror they are unsurprised Park Lane and Mayfair retain the much-coveted purple spots - the most expensive on the board. Dr Maria Paola Rana, Lecturer in Economics and Finance at University of Salford Business School, said: "In 2020, one of the oldest Mansions in Mayfair, which was last bought in 2008 for £ 1.7million, was back on the market with a price tag of £54.5 million. More recently, in October 2023, the Mayfair home on Park Lane was on sale for £42.5 million.
"Within major cities like London, property values are significantly affected by the supply-demand factors and dynamics. Market trends in the property market, including London, are shaped by social phenomena such as changes in preferences/tastes and gentrification of certain areas, as well as by population growth and demographic shifts.
"Desirability of neighbourhoods, quality of life, infrastructure and crime rates, all have a role in affecting house prices and their variations. Investor activity and speculation also play an important role in affecting house prices, and this is especially true in the capital and its prime locations."
Monopoly, which in March was crowned the UK's best-loved board game, focuses on central London. Changes and trends observed in the decades since 1935 in central London will be hugely different to those across other cities will have seen in the same timeframe, Dr Rana added.
She said: "It is important to remind ourselves that, given the wide interest and activity of international investors within London’s property market, especially in prime central locations, this market has always been seen as separated from the rest of the UK."
Nevertheless, Vine Street has fallen 10 spaces in the reimagining of the game. The Westminster street, with connections to law, was part of the orange group in 1935 but would now be considered one of the brown - the cheapest - streets. Yet, Marlborough Street, also part of the orange group, is one of the bigger climbers - to sixth, and would now be considered part of the yellow set. The average asking price on Marlborough Street, a thoroughfare in lively Soho, is nearly £3million.
Chris Berry, Lecturer of Real Estate at Birmingham City University, told us: "The economy of London has been booming and the general principal is that an affluent area remains affluent. Due to the introduction of the green belt in the 1950s, the current boundaries of the city are not significantly different to those of the 1930s. This restricted supply, coupled with a booming economy and rising population during the period has pushed up prices to unaffordable levels.
"House prices fluctuate with supply and demand. Population and demographic changes in a locality affecting demand relative to the amount of houses available will affect price in the long run. This factor tends to operate over large geographical areas like cities or regions."
Gentrification impacts property prices in large cities, Mr Berry added. However, as Monopoly covers central London, it is thought this process will not have affected the reimagining of the board significantly.
The lecturer added: "This is often public funds to improve infrastructure, parks and investment in new high-quality housing to have the effect of increasing prices in the whole locality. Examples are Stratford in London and Perry Barr in Birmingham, with the stimuli being the 2012 Olympics and 2023 Commonwealth Games respectively. Although public money is the stimulus, it will be used to leverage private sector investment. Often this has to be on a large scale to be successful and has negative as well as positive consequences, with rising prices displacing existing communities in the process known as gentrification.
"And there is a clear link between public perception of the spatial distribution of crime and house prices, with areas high in gang-related crime showing a positive inverse correlation with property prices in all cities. This increases inequality between neighbourhoods with families and more affluent individuals are discouraged from locating there, instead opting for smaller properties in more low-crime neighbourhoods in cities or choosing to locate further out.
"The lack of investment in deprived and high-crime neighbourhoods can perpetuate spatial differences in. Of course, certain types of crime are more significant than others, with burglaries and gang-related violent crime most likely to affect the desirability of an area."
Part of international culture, Monopoly has been licensed locally in more than 113 countries and printed in more than 46 languages. As of 2015, it was estimated that the game had sold 275 million copies worldwide. However, the original game was based on locations in Atlantic City, New Jersey, United States with the exception of Marven Gardens, which is in adjacent Ventnor, New Jersey.
Monopoly 2024 table in full
Monopoly Location | Average property asking price (2024) | Original value | Original house price | Original order |
Park Lane | £7,750,000 | £350 | £175 | Mayfair |
Mayfair | £5,459,353 | £400 | £200 | Park Lane |
Bond Street | £5,143,612 | £320 | £160 | Bond Street |
Regent Street | £3,779,522 | £300 | £150 | Oxford Street |
Piccadilly | £3,746,179 | £280 | £140 | Regent Street |
Marlborough Street | £2,942,500 | £260 | £130 | Piccadilly |
Oxford Street | £2,633,630 | £300 | £150 | Coventry Street |
Pall Mall | £2,578,778 | £140 | £70 | Leicester Square |
The Strand | £2,199,282 | £220 | £110 | Trafalgar Square |
Trafalgar Square | £2,159,064 | £240 | £120 | Fleet Street |
Fleet Street | £1,449,275 | £220 | £110 | The Strand |
Bow Street | £1,156,591 | £180 | £90 | Vine Street |
Leicester Square | £1,097,240 | £180 | £90 | Marlborough Street |
The Angel Islington | £977,222 | £100 | £50 | Bow Street |
Pentonville Road | £949,588 | £120 | £60 | Northumberland Avenue |
Northumberland Avenue | £832,500 | £160 | £80 | Whitehall |
Whitehall | £808,717 | £140 | £70 | Pall Mall |
Coventry Street | £796,774 | £260 | £130 | Pentonville Road |
Whitechapel Road | £701,340 | £60 | £30 | Euston Road |
Euston Road | £695,000 | £100 | £50 | The Angel Islington |
Old Kent Road | £600,997 | £60 | £30 | Whitechapel Road |
Vine Street | £478,486 | £200 | £100 | Old Kent Road |
Data from Rightmove and Zoopla was used for the mockup. Gaming experts at 1337.Games analysed the average sale price of each area on the classic board, and say the reshuffle reflects the changing times and fluctuation in property prices over the decades.
Emre Aksu, a spokesperson from the company, said: "While many areas have seen big changes in the order they come in when compared to the original 1935 board, some areas have also seen minimal changes in their placement as well.
"With house prices across the country fluctuating over the past few years, it will be interesting to see how much this varies once again at some point in the future, and whether the order will stray further from Monopoly’s original order or even return to what it was."